Bethany Shorb

Cyberoptix

91,805 Sales 5 out of 5 stars

Detroit, MI

2,350

29 Following 2,350 Followers

The Cyberoptix® TieLab was started in 2005 after noticing a void in creative yet sophisticated neckwear. We specialize in making men (and women!) of all ages undeniably presentable. We dutifully outfit gangs of groomsmen, bridesmen and ring-bearers with our very customizable color schemes.

"Made to order" doesn't mean "made to wait around!" We understand sometimes the "last minute is the best minute" - birthdays, anniversaries and even weddings can sneak up on you! This is my full-time gig and we both print and ship Monday-Friday. This is how we are able to offer literally thousands of color, print and size options for you, yet still keep our prices very affordable. We also have a retail storefront "Well Done Goods by Cyberoptix" open 6 days a week where you can pick up your order if you're local to Detroit!

The Cyberoptix® TieLab was a featured Etsy seller on 5.26.08 – please click the following link to read: http://www.etsy.com/featured_seller.php?featured_user_id=58778

See our kid sister shop, Well Done Goods for even more fun (non-tie) things: https://www.etsy.com/shop/welldonegoods

I (Bethany Shorb) was born in Boston, raised an hour from New York City and now call Detroit, Michigan home. I am proud of and love my adopted city of over 24 years. We're happy to see young artists and entrepreneurs making it a viable home-base for a new wave of independent, sustainable manufacturing.

I received my BFA from Boston University and my MFA from Cranbrook Academy of Art in 2001 - although both concentrations were in sculpture, somehow making "Ties That Don't Suck" has taken over my life! In my not-so-spare time, I still explore studio art work, fashion, graphic design, photography, multimedia and music.

►SOCIAL FUN! Like us a whole lot? Follow us on social media!

http://www.facebook.com/cyberoptix
http://twitter.com/cyberoptix
http://instagram.com/cyberoptix

►PRESS

The TieLab has been featured on the Martha Stewart Show, HGTV; various OG design blogs such as io9, notcot, thrillist, indiefixx, indieobsession, Fabulist, The Consumerist, Uncrate and print publications such as The New York Times, The New York Times Style Magazine, Time Out New York, Time Out Chicago, Make Magazine, Details, Fiberarts, Bust, Adorn, URB, BPM, and Industrial Nation.

►ABOUT THE CUFFLINKS, LAPEL PINS AND TIE TACKS:

Each jewelry accessory is unique and one of a kind, and made by hand by printmaker, metalworking artist and Cyberoptix founder, Bethany Shorb. I work between my home base in Detroit, MI and newly a mobile RV studio Arizona, where I source all our raw stone, crystal, shell and fossil specimens there and at the Tucson and Quartzsite AZ gem shows. I do a lot of lapidary work in house too! All stones are intuitively sourced in person, from only the most reputable individual suppliers.

►THE TIES + ETHICS

Each necktie is unique and may have its own variation in color, density, and texture, with indications and remnants of the printing process on the reverse, further adding to its individual character. Our work is proudly made by skilled hands, not robots!

We only print with high-quality waterbased inks. They’re better for the health of our shop, better for the environment, and they perform much better on fine fabrics.

Microfiber is our most common finish – why not exclusively silk? Many who choose not to consume animal products for ethical and religious reasons wear nothing derived from living things. In the interest of not being exclusionary, we have decided to carry ties in both silk and microfiber; and scarves in silk and bamboo viscose. We also receive frequent requests from people on the road where dry cleaning is not always an option, where caring for silk ties is very impractical. If silk is not a practical option for you, we have many ties that will work with your needs!

►CARE + CLEANING

Silk ties should only be dry-cleaned, never washed! Microfiber ties are very durable. They can be gently spot-washed and dried flat or even machine washed and dried in a mesh bag. It is even safe to iron directly on the printed design. The screenprinted design on every tie and scarf is heat-set by us for extra durability. Dry-cleaning is still recommended for all ties to increase their lifespan, however we do not recommend dry-cleaning metallic ink prints.

►LOCATION

The Cyberoptix TieLab Studio and Well Done Goods retail store is located in a single space, in Historic Eastern Market in Downtown Detroit.