We are a mom & daughter team, Susan and Shelby, who love to create together.

Susan is a mom of 4 & a grandma to 9 beautiful grand kids. She has been crafting for 40+ years and is an expert seamstress. For years she has been fulfilling family and friends crafting and sewing requests: everything from home design to wedding design. She takes visions and makes them reality.

Shelby is a mom to 2 young boys: Tucker 4 1/2 and Brody 18 mos. She has a background in marketing & business management, and a love for design. Shelby created our first hooded towel as a new mom 4 years ago after being frustrated that most hooded towels were so thin that both baby & mommy were soaked after bath time. She was so pleased with the result that she started giving these hooded towels as baby shower and birthday gifts to her friends and family. As the requests started to multiply and naptimes started decreasing she knew she needed some help. This is where she called in the expert... her Mama. Together they created Wild & Free.