Noire Gardens offers casual streetwear with gothic undertones and a dash of spooky humor. This Cali-based alternative brand combines minimal silhouettes with vibrant graphic prints and bold-in-black staples. The mood is a reflection of the play between shadow and light, between dark and electric.


Fancifully macabre, the brand is a phantasmagoria of 50’s horror iconography, 16th-century art, post-punk idols, lucid combinations of colors and fractal patterns that are certain to zap the senses. It’s a playful merging of vintage and modern styles that are vivid yet laid-back. Noire Gardens is your casual goth come out to play.


Practical and fit for everyday use, these are essential, multi-wearable pieces that can be rocked in daylight or darkness. So expressive and yet so comfortable, you can go from couch to club to cafe without ever changing your outfit. As an all-inclusive brand, the collection caters to women, men and kids, from small to plus size.

With a fashion background from FIT and 13 years of dressing the NY music scene since the mid-’90s, Rachel B. developed her designs and her business based on four vital values: style, comfort, fit and price. Her focus is to provide uncommon designs for everyday use, with uncompromising standards, an inclusive size range that encompasses all body types, and affordable prices.

At Noire Gardens, the midnight hour is not just a time, it’s a sense of place. It’s a garden that invokes an inviting, embracing sense of belonging and creativity, where imagination and lucid dreams can grow. We invite you to embrace the darkness we all have, to play with fashion, to discover new identities and styles you never knew existed, and to keep igniting that electric spark in you.

In daylight and in darkness..... Live everyday electric.