My name is Smadar. I am a designer and shop owner of :" smadar shani leather design"
I design leather bags and accesories, produce and sew them in my home studio. I leave in tel aviv suberbs, with my husband , two kids and our dog.
My designes are best described as clean lines , I love simplicty with a twist of sofistication. I believe that bag should be comfortable, practical, functional and timeless design, without trands . I always think of the woman that carry the bag, and what are her needs, a bag that suits day job as well as night out in town.
I graduated the industrial design department in Shenkar college of engineering and design.
At first I designed bags and stuff for my self and friends, and since I got some wonderful feedbacks, I decided to start a small business, selling my stuff in Tel-aviv shops. I especially love to work with leather and leather-accessories like rivets, nails, buckles and other great items that I find and fit, and they give me inspiration.
The decision to start my own business came to me after my eldest daughter was born (It is known that childbirth brings with it lots of new energies to do and create..) Not long ago I had my son born, and now the two of them fill me with inspiration and give me the power to go on and create even after long nights without sleep…
I hope my children will learn from me that, if you follow your dreams, even if it takes hard work, it will finally pay off in so many ways.
I would like to thank Etsy
It is so wonderful that I had the opportunity to show my stuff on Etsy and to have so many people from around the world to see my work, and to be a part of this community of great talented artists and creators.
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