5 minute read

Your Shop Home, in a Brand New Design

Update your branding, rearrange your items and tell your shop story. All without leaving the page.

Avatar image for Shadi Jurdi by Shadi Jurdi
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Want to open your own Etsy shop? Create your shop today!

Part of our focus at Etsy in 2016 is to give you the tools you need to tell your unique story. These new tools are designed to enable you to express your brand in a way that makes sense for your business. We’ve redesigned the way shops look on Etsy to put you in control of your creative business and brand. The new design brings all of your shop’s content together, so shoppers can browse your items, learn about your story and see your policies all in one place. We’ve also added five new shop sections, giving you the ability to feature as many as 15 sections in total.

Starting today, you’ll be able to preview and customize this brand new shop homepage experience before we launch it to shoppers on April 5.

What’s New

New Ways to Brand Your Shop Cover photo and shop icon in the new shop homepage.

We’re introducing a new space for a cover photo on your shop home. Your cover photo is a new branding image that is displayed across the top of your shop homepage and gives you the most creative control over the look and feel of your shop. Once you upload a cover photo, shoppers will see it while browsing your shop on a desktop computer, a mobile web browser, and in the Etsy app starting on April 5. If you have a shop banner, you can display it in this new shop design by going to Your Shop > Edit shop, and clicking the “Add a cover photo to highlight your brand” link. From here, you can select the Small banner option.

Your shop icon helps ensure your shop’s branding is clear and optimized across desktop computers, mobile Web browsers and the Etsy app, and is now getting more prominent placement on your shop homepage. Buyers will see this image in other places where your shop appears on Etsy, including their personalized Etsy homepages and your shop receipts.

Pro tip: Adobe Express makes designing beautiful marketing materials and editing your photos and videos super simple. Plus, you can choose from thousands of professionally designed templates, so making social media content or branded graphics for your shop is quick and easy. Want to try it out? Etsy shop owners can get a three-month Adobe Express Premium plan trial.*

Edit Your Shop Content, Without Leaving the Page Rearrange your listings using the Edit shop tool.

With the Edit shop tool on your shop’s homepage, you can upload a cover photo and shop icon, organize your listings, fill out your About section and add simple, easy-to-read shop policies – all from your shop’s homepage. This new tool allows you to edit each area of your shop so you can see the way it will appear to shoppers without leaving your shop homepage.

Rearrange Your Listings

The new Rearrange items tool lets you customize how your items appear to buyers when they visit your shop home page. Drag and drop listings into place in the order you wish for them to appear. If you renew a sold out listing, it will go back to its original position. This feature is also available in the Sell on Etsy app. To access this new feature, go to Your Shop > Edit shop > Rearrange items. We’ve also added new privacy settings to the Sold Listings page. To hide your sold listings, go to Shop Settings > Options > Sold Listings.

With this new update, shoppers will now see your listings in the order you arrange them when they visit your shop on a computer, the Etsy app or a mobile browser.

Simplified Shop Policies

We’ve designed new, simple policies that you can add to your shop with just one click. Clear policies create confidence in shoppers and set expectations upfront, which results in better customer experiences. Read our Shop Policies announcement here.

What’s Next

Between March 15 and April 4, you’ll have time to update and refine your new shop home before we unveil it to shoppers on April 5. During this time, shoppers will continue to see your current shop homepage design. Please keep in mind that any changes you make will be visible in your public shop, including Shop Policies (with the exception of your cover photo, which won’t be visible to shoppers until April 5).

Learn More

Check out the Seller Handbook for tips on taking full advantage of the new shop home design.

*Offer ends February 28, 2024. Adobe Express subscription required. While supplies last. See redemption page for Adobe Terms

Avatar image for Shadi Jurdi Words by Shadi Jurdi

Shadi Jurdi is a Senior Content Strategist at Etsy.

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