Inspire and entice buyers
with Shop Updates

Bring more people to your shop by sharing beautiful photos of your newest item or that beautifully messy process of yours.

Inspire and entice buyers
with shop updates

Bring more people to your shop by sharing beautiful photos of your newest item or that beautifully messy process of yours.


Reach all your Etsy fans at once

Everyone who has favorited your shop, your items, or purchased from you will see your updates on Etsy.com and on their app homescreen. We’ll also link to your updates from your shop home.

Reach your entire social network too

Share shop updates to all your social accounts right from Sell on Etsy. Your followers can’t wait to see what you’re working on.

Each photo you share is shoppable

Since shop updates link directly to your listings, every retweet or repin could introduce thousands of potential buyers to your shop.


Here’s how it works

Spoiler alert: It's super easy

1

Take a photo using the Sell on Etsy app

2

Tag the photo with a
listing from your shop

3
Share your photo with
buyers around the world
4
Buyers can buy your tagged Etsy listing straight from the photo
12:34
You made
a new sale!
1

Take a photo using the Sell on Etsy app

2

Tag the photo with a listing from your shop

3

Share your photo with buyers around the world

12:34
You made
a new sale!
4

Buyers can buy your tagged Etsy listing straight from the photo

Frequently asked questions

How do I post a Shop Update?

First, you’ll need to download the Sell on Etsy app for Android or iOS if you haven’t already. Shop Updates can only be posted from the app, using your mobile device. You cannot post Shop Updates from Desktop, though you’ll be able to view them on your Shop Home.

Who will see my Shop Updates?

Anyone who has interacted with your shop will see your Shop Updates on Etsy.com and on their homepage on the shopping app. This includes anyone who has favorited your shop or an item, or has purchased from you. Buyers will see a personalized feed of updates from you and other sellers they've interacted with in a module on Etsy.com and on the Recommended tab of the app. Your updates will also be visible on your desktop Shop Home for anyone to view.

What types of photos should I post?

The Shop Updates feature is an opportunity to post images that differ from the 5 listing images you select when adding a new item. Be creative! We spoke to an array of buyers and found that they are most interested in seeing photos depicting how items are made or sourced, coupons or promotions, sneak peeks at new items or product lines, sellers’ inspiration for new products, and ideas for how items can be styled. Put your best foot forward when representing your personal brand and follow some of these photography tips from the Seller Handbook.

How will this feature bring more traffic to my shop?

Previously, there was no easy way to directly market your items on Etsy to potential buyers that have already expressed an interest in your shop. The more updates you post, the more often you’ll appear in the feeds of buyers who like your shop on Etsy.com and the shopping app. Secondly, when you’ve shared your updates to your Social Media channels, they’ll link directly back to your item on Etsy, making it faster and easier for buyers to purchase.

Want to learn more?

Read this Seller Handbook article to learn more about how Shop Updates can boost your traffic and social media presence

Read Seller Handbook article