The main idea of my little project is to encourage people to recycle and reuse secondhand clothes, showing that from something old and forgotten, we can create something new and beautiful without hurting more our planet. This way we are creating an impact on our environment by reducing the clothing trash generated every year in tons by fast fashion and big companies.
The combination of my passion for vintage, art, sewing, vivid colors, and my tendency to always dress differently, inspire me to create unique designs made for bold and non-conventional personalities who also want to wear different clothes than those we already see every day.
From an old denim jacket, I create a wearable piece of art composed of embroidered motives, fringes, lace ribbons, and most important, an explosion of colors brought together in a way that makes each piece unique and exclusive. My embellished jackets try to break up with the fashion trends making them not go unseen.
Everything is thrifted, washed, bleached/dyed to give them a completely different and fresh color, designed, measured, cut, sewn, photographed, posted on social media, packed, and shipped by me. Hours and hours of hard work are dedicated to doing what I love and enjoy the most.
AlmaHippie is more than a clothing brand, it is a lifestyle. Through my designs I want us to feel the uniqueness we have always carried inside but we tend to forget just to try to fit in a world that even tells us what we should wear to be "normal". In my opinion, not only music but also the clothes we wear are a reflection of who we really are.
I am an AlmaHippie, and who are you? :)
With love,
Titian
I´m Tiziana, founder of Alma Hippie, a project born from my dream of living to create and openly express my creativity to the world and make it this way a little bit more colorful.
The main idea of my little project is to encourage people to recycle and reuse secondhand clothes, showing that from something old and forgotten, we can create something new and beautiful without hurting more our planet. This way we are creating an impact on our environment by reducing the clothing trash generated every year in tons by fast fashion and big companies.
The combination of my passion for vintage, art, sewing, vivid colors, and my tendency to always dress differently, inspire me to create unique designs made for bold and non-conventional personalities who also want to wear different clothes than those we already see every day.
From an old denim jacket, I create a wearable piece of art composed of embroidered motives, fringes, ribbon laces, and most important, an mix of colors brought together in a way that make each piece unique and exclusive. My embellished jackets try to break up with fashion trends making them not go unseen.
The process:
I select the jackets myself in secondhand shops or vintage markets (I love to discover little treasures that not everyone can appreciate). Once I have the piece in my hands, my imagination starts to flow visualizing the end result. The next step is to wash and disinfect the clothes carefully. After this, the process continues with measuring, cutting, hand, and machine sewing until I get the transformation I visioned.
Each piece has been designed and handmade with love. Hours and hours of hard work are dedicated to doing what I love and enjoy the most.
Through my designs I want us to feel the magic and uniqueness we have always carried inside.
With love,
Tiziana