Hi! My name is Maddy, and I'm the founder and designer of Splendid Supply Co., a modern personalized gifts brand. I've been a graphic designer, an art director, a photo stylist, a blogger, and a surface designer. I combined all of those passions and experiences together to create Splendid Supply Co. when I launched it in 2013.

Choosing to design gifts seems like a no-brainer for me. I've been very invested in gift giving since I was a child, and usually crafted my presents myself (from baked goods for family members to custom foiled notebooks I distributed to friends during the holidays in middle school). As I got older, and large periods of free time became more scarce, I found myself doing lunchtime research for gifts months in advance in order to make sure I found the perfect gift. I'd invest all of my creative energy into wrapping the gift before delivering it to give it SOME sort of personal touch that showed how much I was thinking of the recipient...

... and that's where the AH-HA moment came in.

What if I could design a line of modern personalized gifts that could be tailored to the recipient? What if you could tailor a design totally to your loved one's taste and give them something that is as unique as she or he is? And so, Splendid Supply Co. was born.