Etsy's Handmade Blog
Seller How-To: 5 Tips for Item Descriptions
Story by daniellexo
Published on November 11, 2009 in How-To 		Photo by

foundling

Do you have writer's block when it comes to crafting your Etsy item listings? You're in luck! Optimize your shop with the following five tips for effective and descriptive prose in your product listings. You'll have a way with words in no time!

1. Create an inverted pyramid. The most important information about your item should be first in your description — not only because shoppers want the details on your items as soon as possible, but also because it's a smart way to optimize the way your description displays in Google search results.

Tip: Always use the Google search results preview. 

 

2. Short paragraphs and bullet points are your friends. Visitors to your shop might be looking for a specific size or material, so make it easy for them to glean that info from your descriptions by cutting out superfluous language and making good use of bullet points. Think about your descriptions as a way to answer your buyer's questions (within reason, of course).  Here's a forum thread, 20 Questions Your Buyers are Asking, to help you get an idea of what those questions could be.

3. Keep an eye on your web analytics results. (Find out how to set that up in the Seller FAQ.)  Keep a list of the keywords visitors searched for when they found your shop and write with these keywords in mind. Remember that your tags are keywords used by Etsy Search, but your most important tags and materials should also be scattered throughout your descriptions so that internet searches (through Google, Yahoo, Bing, etc) can find you too! These sites are more likely to pick up keywords from your descriptions rather than your list of tags.

4. Just like a good therapist suggests, use "I" statements. Speaking in the first person will help you connect with your visitor on a personal level — and isn't that what they are looking for when they come to shop on Etsy? Show a bit of your personality! Think of your item descriptions as you would when meeting a new friend: you want to be polite, but you also want to be your natural self. 

5. End with a link.  Did you know you can copy and paste Etsy URLs in your descriptions and they will function as a hyperlink? Use this to your advantage. If your visitor has read your item description and is not biting, don't let them float away off the computer, to another website, Etsy shop or back to their search results. Instead, give them a link to learn more about you, see your entire shop, check out your policies or even a link to send you a conversation.

Want more tips? Check out these links:

Writing for an Online Audience | Seller Handbook

Tags business, help, How-To, item descriptions, listings, online audience, seller handbook, seller help, selling, text, tips, writing
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338 comments     Login to add your own!

Nov. 11, 2009 at 4:56 p.m. sweetgorgeousthings

This is a very helpful artical, thanks!

Nov. 11, 2009 at 5 p.m. Sumikoshop


Thanks for the advice, it is very useful

Nov. 11, 2009 at 5 p.m. VeraVague

Good tips...
I think a sense of humor helps, too :)
I have been told my descriptions are a bonus feature to the listing.

Nov. 11, 2009 at 5 p.m. cozycottagecreations

Perfect timing! I can definitely use these tips!

Nov. 11, 2009 at 5:01 p.m. artwithallie

Great article thanks Danielle and really awesome related items that are very inspiring!!

Nov. 11, 2009 at 5:01 p.m. ArtDecoDame

good tips thanks

Nov. 11, 2009 at 5:02 p.m. pinkytoeclothing

Great article, thanks for the tips :)

Nov. 11, 2009 at 5:02 p.m. Glitzer

Very helpful tips! Thank you Danielle!

Nov. 11, 2009 at 5:03 p.m. esdesigns

Great article- I had no idea there was a google search results preview feature. Thanks!

Nov. 11, 2009 at 5:03 p.m. BluLima

Good advice, thanks so much!

Nov. 11, 2009 at 5:15 p.m. Tias

I wish I read this two weeks ago when I did all the changes in my shop. I had to learn the hard way. But thanks for the info, It is super helpful. x

Nov. 11, 2009 at 5:17 p.m. SewnNatural

wonderful, thanks. :) great advice about those hyperlinks! new Etsy buyers will really find those useful, especially if they have been directed from Google directly into a listing... :) thanks, Danielle!

Nov. 11, 2009 at 5:18 p.m. squidart

Love the tips. Thanks :)

Nov. 11, 2009 at 5:19 p.m. jessiemccann

Thanks for the info! I never thought of putting a link to my shop.

Nov. 11, 2009 at 5:19 p.m. dreamyvintage

Wonderful post very helpful. Thank you :)

Nov. 11, 2009 at 5:22 p.m. BeadinBabe

Wonderful information! Thank you, so many things in here that I can utilize! :)

Nov. 11, 2009 at 5:23 p.m. 1AEON

awesome, thanks for your help!!! im gonna go and change things up right now:)

Nov. 11, 2009 at 5:27 p.m. Ryanplz

very helpful! thanks. :D

Nov. 11, 2009 at 5:34 p.m. Waterrose

What great ideas...especially the links back to more about my shop!

Nov. 11, 2009 at 5:35 p.m. beadinbythesea

Good, helpful advice, thanks so much!

Nov. 11, 2009 at 5:38 p.m. craftpile

Thank you Danielle! Very helpful and now I need to go read the 20 questions buyers are asking. Love your selections! xox

Nov. 11, 2009 at 5:43 p.m. blueberryshoes

love the "leave a link at the end" idea. so important! also be sure to leave a link to your other shop there too, if you have one!

Nov. 11, 2009 at 5:46 p.m. wiredoriginals

Thank you!

Nov. 11, 2009 at 5:50 p.m. maybeads

Great tips! I love writing the descriptions for my items - it's my favorite part of listing. It's my way of amusing myself. And I love reading light & fun descriptions on other seller's items - it does add to the appeal of the item.

Nov. 11, 2009 at 5:52 p.m. janicej

Thanks for this simple, helpful advice! The link suggestion especially.

Nov. 11, 2009 at 5:52 p.m. gifteddesigns

This is a great article...:)

Nov. 11, 2009 at 5:52 p.m. lorilooms

Great article! I also like to link some of matching items together ;)

Nov. 11, 2009 at 5:53 p.m. maybeads

sorry for the double post! you can delete one - I thought the first didn't go through.

Nov. 11, 2009 at 5:56 p.m. hellobrowneyes

This is really great information and good timing for it too. Thanks!

Nov. 11, 2009 at 5:57 p.m. megscreations

Great Tips, Thanks!!!!

Nov. 11, 2009 at 5:57 p.m. polkadotsandblooms

Thanks so much Danielle. There are so many things to consider. I like 'What inspired you to make the item' and will add some content to that effect!

Nov. 11, 2009 at 6 p.m. versetle1

Great article. I will be SURE to add some of these details to my listings. Thanks Danielle!

Nov. 11, 2009 at 6 p.m. TheCraftyPanda

Wonderful tips. I'm going back and editing descriptions for the bags in my shop!

Nov. 11, 2009 at 6:01 p.m. poppyswickedgarden

these are really great tips Danielle! With the ever changing formats on Etsy Even I need some work on my listings:)

Nov. 11, 2009 at 6:01 p.m. ChrissyWatson

thank you!

Nov. 11, 2009 at 6:03 p.m. mariagotijoyas

Great tips :)

Nov. 11, 2009 at 6:08 p.m. thebestvintage

Thanks for the tips!!

Nov. 11, 2009 at 6:09 p.m. pollyannacowgirlbags

So helpful! I gotta get on this, stat. :)

Nov. 11, 2009 at 6:09 p.m. CapeTownChic

Awesome tips! I'm a new seller on Etsy (My first listing was on Monday), and I'm already learning so much! Thanks Danielle!

Nov. 11, 2009 at 6:10 p.m. fantasybeader

Great tips, may change a few of my descriptions :-)

Nov. 11, 2009 at 6:11 p.m. lovelygifts

Good info!

Nov. 11, 2009 at 6:12 p.m. SurrenderDorothy

Very nice Thanks!

Nov. 11, 2009 at 6:13 p.m. chasedreams

great tips, thank you

Nov. 11, 2009 at 6:14 p.m. QuercusSilver

Fantastic focus, as usual. I must stop using the third person and the linkstip isgreat, too

Nov. 11, 2009 at 6:14 p.m. PaintedHorse

Really great article! Thank you so much.

Nov. 11, 2009 at 6:15 p.m. emcee

wonderful, thank you!

Nov. 11, 2009 at 6:15 p.m. emcee

wonderful, thank you!!

Nov. 11, 2009 at 6:16 p.m. tiemee

Thank you for that!

Nov. 11, 2009 at 6:17 p.m. blackbirdtees

Thanks for the wonderful tips, and for all the helpful advice in the virtual lab yesterday!

Nov. 11, 2009 at 6:18 p.m. GlamRockEmporium

Fantastic tips!

Nov. 11, 2009 at 6:20 p.m. BlackLotusDesign

Great advice, thank you!

Nov. 11, 2009 at 6:23 p.m. BabbidgePatch

great info!

Nov. 11, 2009 at 6:24 p.m. ThePaperTray

great article, thanks!!

Nov. 11, 2009 at 6:25 p.m. ThePaperTray

Great article, Thanks!

Nov. 11, 2009 at 6:28 p.m. wristielove

thanks danielle. useful indeed!

Nov. 11, 2009 at 6:30 p.m. rebeccasanchez

Thanks for the tips!

Nov. 11, 2009 at 6:31 p.m. DalkullanJewelry

Wonderful advice Danielle, thank you!

Nov. 11, 2009 at 6:33 p.m. BizzieLizzie

Great post! Thanks!

Nov. 11, 2009 at 6:33 p.m. rebeccasanchez

Thanks!

Nov. 11, 2009 at 6:42 p.m. TinyBellesBoutique

Thank you! Very helpful!!

Nov. 11, 2009 at 6:43 p.m. jdizaclothingco

thanks for the tip

Nov. 11, 2009 at 6:45 p.m. theLowerEarSide

thanks for the tip!

Nov. 11, 2009 at 6:56 p.m. JulieMeyer

Using links is something I haven't used before - will add that when I freshen up my descriptions. Thanks

Nov. 11, 2009 at 6:59 p.m. IcingOnTheCupcake

Thanks for the great tips... short, sweet and informative!

Nov. 11, 2009 at 7 p.m. queenbead50

thanks for the info. my shop is so slooooow. thanks again

Nov. 11, 2009 at 7:01 p.m. Carlottavaldes

Thank you , I need to re-evaluate my descriptions and these tips are exactly what I needed! Sometimes its hard to remember...

Nov. 11, 2009 at 7:02 p.m. CardCandyBoutique

Great advice. Thanks for sharing :)

Nov. 11, 2009 at 7:03 p.m. CardCandyBoutique

Great advice. Thanks for sharing!

Nov. 11, 2009 at 7:04 p.m. breadandroses2

Fantastic advice! So it is ok to use 'I' - wasn't sure about that. Have to undo all that formal English writing training w/ everything written in the third person.

Nov. 11, 2009 at 7:08 p.m. ModernMeetsWhimsy

very nice!!! off to write "woo-ful" descriptions :)

Nov. 11, 2009 at 7:23 p.m. TheJoyofColor

Thanks that was helpfull
The necklace necklace is great

Nov. 11, 2009 at 7:27 p.m. dragonfly1

Thanks for the help...I could use all I can get!

Nov. 11, 2009 at 7:29 p.m. littleANGELboutique

Thanks for the tips! I need all the help I can get.

Nov. 11, 2009 at 7:31 p.m. LittleGreenSquirrel

Ahh! Wise advice! Thank you!

Nov. 11, 2009 at 7:35 p.m. candyfactory

awesome tips! i need to redo my descriptions asap! :)

Nov. 11, 2009 at 7:37 p.m. BusinessBlog

Great work Daniele, Very informative post

Nov. 11, 2009 at 7:50 p.m. rosebudshome

Thanks I need all the help I can get!

Nov. 11, 2009 at 8:22 p.m. lowfidelity

Helpful! I need to revisit many of my descriptions so this will come in handy. Thanks Daniele.

Nov. 11, 2009 at 8:34 p.m. undercoverst

Thank you Danielle! So helpful!

Nov. 11, 2009 at 8:41 p.m. GeeZees

love these!!

Nov. 11, 2009 at 8:58 p.m. lainedesign

Appreciate the tips! Thanks...

Nov. 11, 2009 at 9:11 p.m. jbeaudet

These are great tips that I'm going to use! Thank you Danielle!

Nov. 11, 2009 at 9:12 p.m. oldworldprimitives

Great tips - off to try implementing some right now!

Nov. 11, 2009 at 9:59 p.m. PipocaHandmade

Thank you for this info!

Nov. 11, 2009 at 9:59 p.m. WitchHazelHandmades

Thanks for the great tips! I can't wait to try them out!

Nov. 11, 2009 at 10:04 p.m. JetWhitePonytail

Clever indeed! Nice tips, gotta start adding more links!

Nov. 11, 2009 at 10:04 p.m. IndyGrrrlProductions

Great tips!

Nov. 11, 2009 at 10:16 p.m. jenniferladd

Great ideas! Thanks!

Nov. 11, 2009 at 10:19 p.m. ohbuckets

ooh, love the link idea - thanks oh, so much!

Nov. 11, 2009 at 10:23 p.m. dkjewels

Thanks for this info

Nov. 11, 2009 at 10:41 p.m. IdaJefsen

Great advice, as always! Thank you Danielle!

Nov. 11, 2009 at 10:44 p.m. shopgoodgrace

Super SUPER article!! Definitely bookmarking this one. Thanks for the tips!!

Nov. 11, 2009 at 10:49 p.m. JaxyCrafts

Thanks so much!

Nov. 11, 2009 at 10:49 p.m. littlealouette

SO SO good! I am on it asap! xoxo

Nov. 11, 2009 at 10:52 p.m. Downandoutchic

very helpful, i especially like the tip about the hyperlink!

Nov. 11, 2009 at 11 p.m. HendersonArt

This is some of the best advice I've read in a long, long time! Thank you so much. I am going to start putting these tips into action.

Nov. 11, 2009 at 11:02 p.m. yenjewelry

fantastic. i need all the help i can get in this area!

Nov. 11, 2009 at 11:12 p.m. tractorgirl

thank you so much! have written these tips down; now need to get to work on them!

Nov. 11, 2009 at 11:14 p.m. twolefthands

Very helpful tips, thank you!

Nov. 11, 2009 at 11:15 p.m. twolefthands

Very helpful tips! Thank you!

Nov. 11, 2009 at 11:17 p.m. RedorGrayArt

i like few words ..and i add dots to make it a little different, I appreciate all the advice

Nov. 11, 2009 at 11:19 p.m. Ebrown2503

Well written, informative. All good advice.

Nov. 11, 2009 at 11:38 p.m. poppycottage

great tips!!!!!

Nov. 12, 2009 at 12:11 a.m. RosesDesigns

Thanks for the tips!

Nov. 12, 2009 at 12:25 a.m. funkomavintage

words....and words are all I have to take your heart away....

Nov. 12, 2009 at 2:54 a.m. AMIdesigns

Thanks for this. Descriptions is something I do struggle with.

Nov. 12, 2009 at 3:34 a.m. GgaBulShop

Thanks for the tips!

Nov. 12, 2009 at 3:35 a.m. GgaBulShop

Thanks for the tips! I

Nov. 12, 2009 at 4:09 a.m. shellsherree

Practical, to the point and wise! Thanks, Danielle.

Nov. 12, 2009 at 4:17 a.m. DanceInMyGarden

Very helpful, thanks so much.

Nov. 12, 2009 at 4:20 a.m. linsjewelbox

really great tips! thank u so much. =) *off to edit my descriptions now*

Nov. 12, 2009 at 4:43 a.m. summerground

ThankQ for the tips.

Nov. 12, 2009 at 4:58 a.m. craftaria

Great tips. Thanks Danielle!

Nov. 12, 2009 at 5:07 a.m. GracefullySewn

Thank You Danielle, always good and helpful advice!

Nov. 12, 2009 at 5:49 a.m. niftyknits

Thanks Danielle, great advice as always ;-)

Nov. 12, 2009 at 6 a.m. birribe

Very god advice. I must study it properly, thanks Danielle

Nov. 12, 2009 at 6:42 a.m. theferngate

Thanks Danielle!!

Nov. 12, 2009 at 7:03 a.m. EvenAndy

Great article:)

Nov. 12, 2009 at 7:31 a.m. SimpleJoysPaperie

Very helpful ~
Thank you Danielle!

Nov. 12, 2009 at 7:49 a.m. SpringColors

wow. I wish you've gave some exmples that will help me to right my listings properly

Nov. 12, 2009 at 7:50 a.m. zombuki

Wonderful tips! It's always a good idea to freshen up listings (or the template)!

Nov. 12, 2009 at 7:51 a.m. zombuki

Wonderful tips! It's always a good idea to freshen up listings (or the template)!

Nov. 12, 2009 at 8:05 a.m. blueskyclouds

Good article and tips! The link on the end was an excellent tip. Thank you so much!

Nov. 12, 2009 at 8:08 a.m. bejeweledbynikki

we'd be lost without you Daniellexo!! Thank you sooo much!

Nov. 12, 2009 at 8:09 a.m. bejeweledbynikki

You Rock!!

Nov. 12, 2009 at 8:37 a.m. Piggy

Great article!! Very useful. :D

Nov. 12, 2009 at 8:38 a.m. Piggy

Great article! Very useful :D

Nov. 12, 2009 at 8:40 a.m. WhiteEarthStudio

Thank you for the tip! It is helpful.

Nov. 12, 2009 at 8:42 a.m. ClimpieCraft

Great tips, thanks so much! :)

Nov. 12, 2009 at 8:42 a.m. fernfiddlehead

I like the idea of putting a link in there. I've only done this in the past when I have, say, a matching item, but now I will consider adding a link to other things. Thanks!

Nov. 12, 2009 at 8:44 a.m. ClimpieCraft

thanks for the tips, really useful stuff, will definately be using links in my descriptions more often :)

Nov. 12, 2009 at 8:48 a.m. Morado

Thanks so much! I usually have a writers block when I start wrting descriptions...this will help me keep on track.

Nov. 12, 2009 at 8:48 a.m. redjk

inlcude shop's URL in the description - very helpful. THANKS!

Nov. 12, 2009 at 9:03 a.m. TataniaRosa

Great ideas. Thank you.

Nov. 12, 2009 at 9:11 a.m. chrdesigns

Excellent information, and all the more reason not to write my descriptions late at night when I can hardly stay awake while doing so!

Nov. 12, 2009 at 9:15 a.m. monkeyandsquirrel

thank you thank you for always giving us tips to improve!

Nov. 12, 2009 at 9:18 a.m. zanzon

Thanks so much! This is great tip.

Nov. 12, 2009 at 9:32 a.m. candythomasgourdart

i need all the help i can get,thanks!

Nov. 12, 2009 at 9:36 a.m. isewcute

Thank you for such an informative article! Mucho appreciated etsy!!

:o)

Nov. 12, 2009 at 9:48 a.m. ChloeANDMaddie

Thank you so much for the tips!

Nov. 12, 2009 at 9:54 a.m. lavenderrabbit

Awesome tips, thank you!

Nov. 12, 2009 at 10:15 a.m. accentonvintage

Very helpful! Thanks!

Nov. 12, 2009 at 10:17 a.m. mediumcontrol

very helpful - do you have any information about using capital letters in your listing title and Google’s ability to read all caps?

Nov. 12, 2009 at 10:23 a.m. LittleWhiteDresser

The link tip is so right!!! I started doing that a month ago and it's working for me :)

Nov. 12, 2009 at 10:29 a.m. natjacstudio

Thank you Danielle for the helpful information.

Nov. 12, 2009 at 10:30 a.m. natjacstudio

Thank you Danielle for the helpful information.

Nov. 12, 2009 at 10:46 a.m. MaryFosterCreative

Thanks for the helpful tips!

Nov. 12, 2009 at 10:55 a.m. MerCurios

I continually search the Internet & library for help with writing my descriptions. This is very helpful. Thank you.

Nov. 12, 2009 at 10:57 a.m. anothertimeantiques

ooohh - ending with a link! THat is a terrific idea. Good info here. I love the new Google analytical tool in the listing process. It is very helpful.

Nov. 12, 2009 at 11:01 a.m. valeriesgallery

Great tips, Thanks!

Nov. 12, 2009 at 11:01 a.m. mandysmix

These tips will really help.

Nov. 12, 2009 at 11:25 a.m. FishboneDeco

Very helpful!! Thanks

Nov. 12, 2009 at 11:29 a.m. QuicksilverIncense

Thank you, Danielle. Love the link idea. :)

Nov. 12, 2009 at 11:36 a.m. PainkillerStudios

Wonderful tips! I can't wait to add more of these pointers into my upcoming descriptions!

Nov. 12, 2009 at 11:50 a.m. StudioMeco

Great ideas! Thanks!

Nov. 12, 2009 at 11:55 a.m. ahemvintage

Thanks for this! Very useful.

Nov. 12, 2009 at 11:59 a.m. AudreyGardenLady

Thank you so much for this article. Great tips!!

Nov. 12, 2009 at 12:21 p.m. OliverRue

Thanks, Danielle!

I love the idea about adding a link IN my listing! Totally going to do it!

Nov. 12, 2009 at 12:23 p.m. etnakamura

HI everyone! I'm looking to get into the jewelry making world and was hoping someone would be interested in mentoring me? Just showing me how they got into it and be there for me to ask questions and such! Let me know!

Thanks

Nov. 12, 2009 at 12:26 p.m. etnakamura

I'm looking for a mentor to guide me into the jewelry-making world! can anyone help me? I'm excited to learn!

Thanks

Nov. 12, 2009 at 12:42 p.m. recycledwares

thanks for the info. i like the bullet point idea and the hyperlink. i already do the hyperlink thing, but will start adding important info that is easy to locate in my descriptions. Thanks!!

Nov. 12, 2009 at 12:46 p.m. pascalepetit

Great tips!

Nov. 12, 2009 at 1 p.m. quiltitems4u

Hello! Thank You so much for taking the time do write this article. It is a Perfect follow-up to our 4 p.m. Virtual Lab Tues., Nov. 10, 2009.

Nov. 12, 2009 at 3:38 p.m. laralewis

wow, great ideas! i have to rethink how i have been describing my listings, and make some improvements. thanks!

Nov. 12, 2009 at 5:54 p.m. littleyellowyarrow

So many helpful tips. There is certainly room for re-describing my shop items. Thanks Danielle!!

Nov. 12, 2009 at 5:54 p.m. InvisibleFountain

I do believe I've been doing it all wrong! Those super long item titles might be a bad idea? Thanks for the info!

Nov. 12, 2009 at 6:04 p.m. PierogiPicnic

Love it! Thanks Danielle!

Nov. 12, 2009 at 6:22 p.m. RomanceinSilverAH

Thanks for the tips

Nov. 12, 2009 at 6:34 p.m. marymule

I think I might try adding some links at the end, to lead to some matching items I have. Good ideas.

Nov. 12, 2009 at 6:38 p.m. Glassimo

very helpful - thank you!

Nov. 12, 2009 at 6:43 p.m. CMonetGarden

Awesome....great tips! Thx!

Nov. 12, 2009 at 6:54 p.m. birdinabox

I heart learning!

Nov. 12, 2009 at 6:58 p.m. EmbellishYourself

I totally need help in that area, thanks so much!

Nov. 12, 2009 at 6:58 p.m. BalletArt

very good tips. I think I missed the fifth

Nov. 12, 2009 at 7:30 p.m. FruitionJewelry

Great tips! Thanks!

Nov. 12, 2009 at 7:31 p.m. HoudiniCards

Many thanks ;-)

Nov. 12, 2009 at 7:34 p.m. samsstuff

Great advice! I didn't know about the hyperlink thing. Thanks for posting!

Nov. 12, 2009 at 7:36 p.m. barefootweaver

Love the link idea!!! And I think I need to firm up my descriptions!! Thank you, Danielle!! xo Cait

Nov. 12, 2009 at 7:36 p.m. samsstuff

I don't think my comment went in, so I'll re-add it:
Great advice, I didn't know about the hyperlink thing! Thanks for posting.

Nov. 12, 2009 at 7:41 p.m. AngelqueCreations

thanks for the great article and tips

Nov. 12, 2009 at 7:42 p.m. AngelqueCreations

great article and tips

Nov. 12, 2009 at 7:43 p.m. dandelionland

Great advice! I'm going to update my descriptions!

Nov. 12, 2009 at 7:44 p.m. ThePoshPalace

Thank you for such a great article filled with excellent advice.

Nov. 12, 2009 at 7:45 p.m. belletreats

As a new Etsy seller I found these tips really helpful!!
♥ Rebecca

Nov. 12, 2009 at 7:46 p.m. floreti

Very helpful tips. Thank you Danielle!

Nov. 12, 2009 at 7:48 p.m. TheGoldenPlague

It's clear and objective. It helps a lot.
Thanks!

Nov. 12, 2009 at 7:54 p.m. words4art

Speaking of writer's blocks -- please come to my site! Your advice is great. Thank you so much!

Nov. 12, 2009 at 8:04 p.m. jancashdesigns1

Thank you, very helpful.

Nov. 12, 2009 at 8:08 p.m. DormouseDesigns

Great tips - thanks, Danielle! I will revise all of my item descriptions over the weekend. Hopefully I won't be suffering from writer's block anymore...

Nov. 12, 2009 at 8:13 p.m. Sewfriendzy

Thanks for the tips! Very informative.

Nov. 12, 2009 at 8:17 p.m. amarkofmyown

Good advice! Definitely agree about the "I" statements.

Nov. 12, 2009 at 8:29 p.m. bazketmakr

wow. thanks for the great tips. i suppose i have a bunch of descriptions to re-write!

Nov. 12, 2009 at 8:33 p.m. jancashdesigns1

Thanks for the excellent advice.

Nov. 12, 2009 at 8:34 p.m. jancashdesigns1

Thanks for the excellent advice.

Nov. 12, 2009 at 8:36 p.m. bonecalinda

Thank you for the great tips!

Nov. 12, 2009 at 8:40 p.m. contempojewels

great suggestions, thank you!

Nov. 12, 2009 at 8:51 p.m. LilithEvy

Thank you for these tips! I have some interrogations about my descriptions.. I'll rework them :O)

Nov. 12, 2009 at 8:53 p.m. misosoup

great advise! thanks!

Nov. 12, 2009 at 8:55 p.m. thevintagetreehouse

great tips!

Nov. 12, 2009 at 9:13 p.m. picturesofsilver

thank you, always great info for us!!

Nov. 12, 2009 at 9:25 p.m. SweetPeaFabrications

Thanks for this info!

Nov. 12, 2009 at 9:26 p.m. OpusMuse

Thanks for the great article! Very information as always ;)

Nov. 12, 2009 at 9:43 p.m. dragonfly9012

Thanks for the great tips!!

Nov. 12, 2009 at 9:55 p.m. pnkgeeni

This is a great article. I will be printing it out to keep next to my computer.

Nov. 12, 2009 at 9:59 p.m. jkiwi

Wonderful information...great for those of us that don't have a natural knack for it!

Nov. 12, 2009 at 10:11 p.m. RomDesigns

Great article with very helpful tips! Thank you..

Nov. 12, 2009 at 10:41 p.m. marypearlsvintage

Really useful tips, thanks much!!!

Nov. 12, 2009 at 11:33 p.m. MimiBoutique

That was good info. I am trying not to obsess over my site and what I should on my site to draw interest. I guess I need to loosen up a bit.

Nov. 12, 2009 at 11:35 p.m. neelieileen

Thank you! Very helpful article.

Nov. 12, 2009 at 11:56 p.m. RockaBlanky

Thank you very helpful

Nov. 13, 2009 at 12:02 a.m. kidgiddy

i need to shorten my "stories"! I think they might be too long winded...great info as always for newbies!

Nov. 13, 2009 at 1:05 a.m. vintagemaison

some great tips there - thanks!

Nov. 13, 2009 at 1:08 a.m. ShimmeringSky

Thanks again Danielle! I'm going to try the link tip you gave to reel my potential buyers back in - great idea!

Nov. 13, 2009 at 1:29 a.m. bead4me

good points, wait for the next tips

Nov. 13, 2009 at 2:38 a.m. guymelamed

thank you so much for this write up. i'm planning to revise my listings going forward. this is very helpful! So glad I stumbled upon it. happy friday everyone from Israel!

Nov. 13, 2009 at 4:13 a.m. LavenderField

Thank you Danielle. I'm printing this article and keeping it handy.

Nov. 13, 2009 at 5:26 a.m. ChainsOfHope


Nov. 13, 2009 at 5:33 a.m. tracyschaal

Excellent tips! Will be putting those into action! :o)

Nov. 13, 2009 at 6:15 a.m. YesMamStudios

Thank you for the great tips. I jsut might have to edit some of my descriptions. Nmaaste`

Nov. 13, 2009 at 7:07 a.m. lovejill

Thanks Danielle...super helpful info, as always!

Nov. 13, 2009 at 7:11 a.m. lovejill

thanks Danielle great tips as always!

Nov. 13, 2009 at 7:28 a.m. BayleafStudio

am putting these tips to work! thanks danielle.

Nov. 13, 2009 at 7:29 a.m. BayleafStudio

i am putting these tips to work! many thanks danielle!

Nov. 13, 2009 at 8:06 a.m. baconsquarefarm

Thanks danielle~ great tips now to learn to write better descriptions not easy for this kid~ of 101~ ha ha. In my friends could see me know, I'm in my jammies on a hotel puter in there private room checking my etsy shop, we are doing one last art show of the season, got mr pete's jacket on over my wild leapard print silk jam's what a site to behold, hair in a pony tail...oh sorry to ramble peeps will read this and think I'm totally looney...maybe I am...geez...later...

Nov. 13, 2009 at 8:47 a.m. cassidycay

Great tips!

Nov. 13, 2009 at 9:28 a.m. Gloah

Thanks for the tip!!!

Nov. 13, 2009 at 9:38 a.m. jmunlimited

Thanks so much for the tip about linking back to your site or other items in the store. This will certainly help that bounce rating!! Thanks a million!

Nov. 13, 2009 at 10:05 a.m. ravenmaid

useful info! thanks

Nov. 13, 2009 at 10:16 a.m. gammaray

NICE! Thanks for this!

Nov. 13, 2009 at 10:18 a.m. ApricOtDotShop

wonderful, thank you!!

Nov. 13, 2009 at 10:23 a.m. AngelasAlchemy

Thanks for more great info Danielle!

Nov. 13, 2009 at 10:31 a.m. BeadedGloryJewelry

I'm just setting up my site and appreciate all of the help I can get.

Nov. 13, 2009 at 10:35 a.m. ChicksLove

That was really helpful! I am always at a loss as to what to write and in what order. Thank you for sharing your expertise!

Nov. 13, 2009 at 10:47 a.m. SnazzySnugglies

Thanks - great ideas!

Nov. 13, 2009 at 10:48 a.m. SnazzySnugglies

Great ideas! Thanks.

Nov. 13, 2009 at 10:49 a.m. DIVINEsweetness

wonderful! thank you so much for these helpful infos..

Nov. 13, 2009 at 11:35 a.m. olesoutherncreations

Thanks for the tips

Nov. 13, 2009 at 11:46 a.m. MaryLittfin

Thank you so much; this will be very helpful when my brain freezes!

Nov. 13, 2009 at 11:58 a.m. MammothIvoryCreation

That was great, I learned a lot and will use it wisely. Thanks LeeC
Mammoth Ivory Creations

Nov. 13, 2009 at 12:09 p.m. brushesend

Thank you so much for the insight!! I am new to ETSY...and I have positive vibes that I will make it work .....by this time next year I hope to be selling selling selling....I am working on more items for my shop to get it spectacular!!! I love the reads..they really help...

Nov. 13, 2009 at 12:23 p.m. atomicblue

I could not agree more! The first sentence must be a "hook" follow up with awesome pictures and you've either got a sale or a heart.

I start all my listings with a little story. I keep it to a paragraph, then give the specs.

Nov. 13, 2009 at 1:34 p.m. AttractiveJewlz

Thanks for being so healpful :D

Nov. 13, 2009 at 1:35 p.m. AttractiveJewlz

Thanks for being so helpful!

Nov. 13, 2009 at 1:49 p.m. gabeadz

Great information here!

Thanks

Nov. 13, 2009 at 2:11 p.m. BeadedJewelryBySusan

Great tips! Thanks! Especially useful to know we can put links in description ... didn't know that :)

Nov. 13, 2009 at 2:19 p.m. jewelrybyprofitt

Great article thank you,

Nov. 13, 2009 at 2:50 p.m. zafran

No, I didn't know that I can can copy and paste Etsy URLs in my descriptions and they will function as a hyperlink. I had no idea. Just tried and like it. I'll take advantage of that. Thank you!

Nov. 13, 2009 at 2:52 p.m. EbenhaezerCreations

thank you for the tips.

Nov. 13, 2009 at 3 p.m. SolDelSur

This is very practical advice. I have hard times writing my descriptions. Because I'm ESL is hard sometimes to be informative AND fun at the same time!!!

Nov. 13, 2009 at 3:28 p.m. SbCollectionsJewelry

Never thought to use bullets. Love this idea keep it short and sweet. Great tips, thanks.

Nov. 13, 2009 at 5:18 p.m. TrendyTrimmingsByTT

Thanks for the great article! It makes me rethink the order of my descriptions!

Nov. 13, 2009 at 6:08 p.m. ravenofskys

Good ideas!

Nov. 13, 2009 at 6:09 p.m. HeartsofTrees

Thanks! This was helpful.

Nov. 13, 2009 at 6:16 p.m. ABoxForMyTreasure

Super helpful - thanks so much. Off to update my listings now :)

Nov. 13, 2009 at 6:17 p.m. sweettidings

Very helpful article! Thank you so much!

Nov. 13, 2009 at 6:22 p.m. SilviaMaciasDesigns

Thanks for the tips Danielle! Your timing was perfect, as I have twenty-something items to list.

Nov. 13, 2009 at 6:24 p.m. SilviaMaciasDesigns

Great article. Thanks for the tips Danielle. Your timing was perfect, as I have twenty-something items to list.

Nov. 13, 2009 at 6:30 p.m. mylittleaura

Thanks, I fell inspirited!

Nov. 13, 2009 at 6:33 p.m. Pamelaquilts

Great article, wonderful tips that I'll be putting into practice!

Nov. 13, 2009 at 6:38 p.m. billiewren

wonderful tips

thanks a bunch

Nov. 13, 2009 at 6:48 p.m. oliveandhope

Thanks Danielle for your wise words! They are very much appreciated :)

Nov. 13, 2009 at 6:51 p.m. annslights

I have been thinking using links...need to get at it...Thanks

Nov. 13, 2009 at 6:55 p.m. DragonDesigns

I never noticed the Google search preview on the listing page. Thanks for the tip! Now I'm off to try it.

Nov. 13, 2009 at 6:58 p.m. RobotsAreAwesome

Done & Done, I think my descriptions do all of that!
http://RobotsAreAwesome.etsy.com
Thanks!

Nov. 13, 2009 at 7:13 p.m. frenchhenshop

Thanks so much...I'm off to rewrite some descriptions!

Nov. 13, 2009 at 8:34 p.m. Melindamilkshake

Very Helpful info, I'll be keeping this in mind while working this weekend! Thanks.

Nov. 13, 2009 at 9:36 p.m. FancyAShiny

Great advice! Off to rewrite my descriptions...

Nov. 13, 2009 at 9:37 p.m. sunbasilgarden

So incredibly helpful!!! Thanks so much

Nov. 13, 2009 at 10 p.m. terrabellaaccents

Great Info!

Nov. 13, 2009 at 11:10 p.m. VintageHand

Great tips!

Nov. 14, 2009 at 12:16 a.m. haveanicedaynow

thanks a lot. very useful tips.

Nov. 14, 2009 at 12:26 a.m. twoknit

Thank you !!!

Nov. 14, 2009 at 12:27 a.m. twoknit

Thank you !!!

Nov. 14, 2009 at 12:43 a.m. MoonstarGifts

Great info, thanks for taking the time to share!

Nov. 14, 2009 at 12:45 a.m. MoonstarGifts

Great info, thanks for taking the time to share!

Nov. 14, 2009 at 1:05 a.m. anne4bags

These are great! I have taken notes and will try to put the ideas into practise! Thanks

Nov. 14, 2009 at 5:29 a.m. arosha

Great tips, going to do some changes right now! Thanks, Danielle!

Nov. 14, 2009 at 7:03 a.m. LazyTcrochet

I always forget to look for that preview! Great tips. Thanks

Nov. 14, 2009 at 8:15 a.m. neawear

I really have trouble with these! Often I don't know what to write except materials and sizes! Thanks for tips :)

Nov. 14, 2009 at 8:56 a.m. glitteringphotos

Thanks for the tips. I never thought about using a hyperlink before.

Nov. 14, 2009 at 9:41 a.m. isewcute

fabulous tips! The added link is a great idea!

Cheers!
isewcute

Nov. 14, 2009 at 9:53 a.m. perfectlyhandmade

Thank you, Danielle! You always have wonderful tips. Definitely keep it specific for Google Analytics! :) Lots of Love, PH. xoxo

Nov. 14, 2009 at 2:10 p.m. spinalfusion

great tips! thank you. it is hard to run a store when you are not physically there, so you really have to make the best of it. i am trying different ways to introduce myself in my shop announcements. my old one was too lengthy.
thanks again. just happen to be be working on my etsy shop this weekend...
marsha spaniel
spinalfusion

Nov. 14, 2009 at 4:37 p.m. JL67

Thanks for the helpful info... :)

Nov. 14, 2009 at 5:14 p.m. konkol

Thanks for the great ideas!

Nov. 14, 2009 at 5:22 p.m. zarataylor

Great tips and advice, thanks so much:)

Nov. 14, 2009 at 5:33 p.m. LRoses

What women doesn't want to look lovely without all the extra time it takes? Flowers always look pretty and add a special touch to your attitude, and the way others view you. My flowers are beautiful and made with love and care. I try to keep the prices as low as I can, after all I want you visit me again. And if you are not happy with the quality let me know, and I will replace the barrette, clip or headband at my cost. Please visit my site, you won't be disappointed.

Nov. 14, 2009 at 6:27 p.m. CinfulOldies

Adding my thanks to you Danielle! Concise and easy... Perfect!

Nov. 14, 2009 at 6:43 p.m. thingsbuilt

mucho gracias!

Nov. 14, 2009 at 7:07 p.m. thevintagegreen

Thank you, Danielle!

Nov. 14, 2009 at 8:54 p.m. MoonstarGifts

Thanks for the wonderful ideas!

Nov. 14, 2009 at 9:19 p.m. littlepumpkincrafts

great tips! thanks so much!!

Nov. 14, 2009 at 9:36 p.m. d3bz

thank u for this tips.. really helpful!...*

Nov. 14, 2009 at 9:37 p.m. d3bz

thank u for these tips.. really helpful!...*

Nov. 14, 2009 at 9:54 p.m. ourfrontyard

Thanks so much for the great advice!!

Nov. 14, 2009 at 10:04 p.m. paperbella

That was very helpful, thanks!

Nov. 15, 2009 at 1:57 a.m. marymcnultydesign


Thanks for the info,very helpful...

Nov. 15, 2009 at 3:21 a.m. XOXOBridalBoutique

Great suggestions! I'm going to go through my listings and tweek them just a bit.

Nov. 15, 2009 at 8:54 a.m. lindabutterfly

I've been doing these suggestions for a long while now. All sensible, but nothing *guarantees* sales! Adding the link to other items in your shop boosts the time people spend on your site (See your Google Analytics) One can always increase traffic, but that in itself is no guarantee of more sales.

Nov. 15, 2009 at 9:11 a.m. CreativeHook

Such practical info! Thank you so much!

Nov. 15, 2009 at 12:05 p.m. patriciasaabdesigns

Thanks much, Danielle! Always good to revise and improve older listings and take new photos-------------oh, and improve tagging---------it's truly an ongoing process!

Nov. 15, 2009 at 1:13 p.m. forrestinavintage

Bottom line: keep it up front, give the details but don't wax on, and talk WITH your customer, not AT them. I also use links to cross promote other Etsy vintage sellers. If I find a pair of boots in another shop that would look great with a coat I have for sale, I share the love, suggest those boots and include a link. I tell the other seller--they always love the idea, and so far everyone has linked their item back to mine as well. I don't worry about losing the shopper; if they like my item/my shop, they'll click back and shop some more. So far it works very well for all involved. :)

Nov. 15, 2009 at 1:37 p.m. BlueArtichokeDesigns

Thanks for the great tips, especially the 'I' reference and the adding a link at the end of a page

Nov. 15, 2009 at 4:39 p.m. nevita

Thanks for the tips

Nov. 15, 2009 at 7:20 p.m. etaletc

this is amazing. i like the idea of linking to the shop at the end. thank you etsy.

Nov. 15, 2009 at 10:52 p.m. SENDesigne

What a great advice!Thanks!

Nov. 16, 2009 at 1:04 a.m. castawayvintage

thanks for the helpful advice

Nov. 16, 2009 at 4:02 a.m. RenatheSchneider

Great tips!
Thanks a lot.

Nov. 16, 2009 at 6:42 a.m. lamaisondefloria

Thank you, very useful tips!

Nov. 16, 2009 at 7:32 a.m. OhByJingo

This is very useful! Thank you so much!
Bulletpoint offcourse, why didn't I thought of that before? And I'll go and figure out about that hyperlink.

Nov. 16, 2009 at 10:35 a.m. OneClayBead

The tip to end with a link is genius!!! thanks!

Nov. 16, 2009 at 10:46 a.m. hrtfeltgifts

Thank you so much for the tips!

Nov. 16, 2009 at 11:28 a.m. BirdAndMoonStudio

Thank you so much for this very useful information. I will go try it now!

Nov. 16, 2009 at 11:32 a.m. JiSTdesigns

thank you! this is all very useful info.

Nov. 16, 2009 at 11:57 a.m. scpena

Great suggestions! thanks!

Nov. 16, 2009 at 4:11 p.m. DesireeSalas

Thanks Danielle!!
I found that including my garment measurements in my descriptions really helps my customers too!

Nov. 17, 2009 at 6:03 a.m. brendabays

Excellent article. Can't wait to incorporate these ideas into my store.

Nov. 17, 2009 at 1:25 p.m. bbrunophotography

This article nailed it! I've never used bulleting but it does highlight the main points. Thanks!

Nov. 17, 2009 at 9:46 p.m. AnnaKayCreations

Great suggestions! thank you!

Nov. 18, 2009 at 5:37 a.m. Karoger

Great tips. =] Danielle always has great tips! ^_^

Nov. 18, 2009 at 10:24 a.m. JoMacJewels

Great article! Some very good tips! Thanks !!!!!

Nov. 19, 2009 at 2:16 p.m. DebsUpcycledArt

Very helpful- I'm always looking to learn more. Thanks!

Nov. 19, 2009 at 4:25 p.m. MeAndBoo

Thanks for great advice as always. Going to make some tweaks!

Nov. 28, 2009 at 11:14 a.m. Rustystar

I am having problems getting the storques to print, all I get is a blank page. I have tried on two separate computer systems and nothing works. Id like to keep them for reference.

Dec. 12, 2009 at 5:45 p.m. thesequinnedsheep

Very helpful article, thanks! I like the idea of linking to my shop from item descriptions, that's a great idea!

Dec. 12, 2009 at 11:02 p.m. CuriousSparrow

Thank you ! Very helpful!

Dec. 15, 2009 at 1:02 a.m. JeweleryNut

Thanks I need all the help I can get. hehe

Dec. 23, 2009 at 7:13 p.m. ZuliDesigns

Very helpful article! I learned a few new things! Thanks!

Dec. 24, 2009 at 7:39 p.m. RetrospectPhoto

Great article - thanks!

Dec. 29, 2009 at 3:50 p.m. eroa

Very helpful article.

Dec. 29, 2009 at 11:46 p.m. chgraveur

Thanks for the help

Jan. 15, 2010 at 12:23 a.m. coritwss

Awesome! VERY helpful :)

Jan. 24, 2010 at 5:43 p.m. TheBunnyCafe

Thank you much! <3

Jan. 25, 2010 at 2:16 a.m. flyingpignc

great information!

Feb. 2, 2010 at 9:41 a.m. VirgoDesigns

I was just commenting to my boyfriend last night about how my descriptions read like an instruction manual. I'm glad I came across this!

Feb. 3, 2010 at 10:20 p.m. JCMCREATIONS

Great stuff! I must find more time to read the articles! I need to put in more time on my store, I know. I love ETSY!

Feb. 4, 2010 at 1:41 a.m. goofydogstudios

Great advice, thanks a bunch!

Feb. 7, 2010 at 6:55 p.m. amytrimble

thanks

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