Etsy's Handmade Blog
Quit Your Day Job: littlealouette

Joe and Amy of littlealouette are successfully supporting their family selling their simple natural wooden toys on Etsy. With backgrounds in carpentry, furniture making, education, and politics, this duo melded their collective skills into a business they never dreamed would take them this far. They both admit being their own boss is the toughest work they have known, but find balance in taking time out from work each day to spend quality time together with their children. Keep reading to find out why Joe misses his daily lunch outings at bistros and pubs and why they both claim a British accent and wicked grin have been one of their best marketing tools to date.

How did you originally get into the business of making things?
Joe is a master craftsman who apprenticed in the North of England where he grew up. He became a self-employed bespoke furniture maker. When he moved to the states he worked in carpentry. I worked in education and politics after university, but always found myself spending time on artistic projects and volunteering in local art charities or working with local arts councils. Joe made me furniture and I would create gifts for family and friends. I would write poetry about Joe’s hands and what they could make. I still do. Joe began making simple toys for our first child and the rest is history.

When you first started selling on Etsy, did you have dreams or goals of eventually quitting your day job?
Not really. We thought it would be extra money for our family; we were in the middle of a very hard financial time as we juggled two mortgages while trying to sell an investment property in a very still market here in Ohio. We knew that our family and friends loved what we were making for our kids and for others so we thought we would make some money, but never did we realize that we would make a whole new life.

Did you do anything to prepare ahead of time?
Always adapting and growing, it has been an organic process and a juggling act with two small boys and a passionate marriage. While it's been quite fluid, we have learned that sometimes you just have to roll with it. It requires loads of paperwork and time, so planning ahead is important. We stepped down our spending and live with frugality and perseverance. Lastly, asking for advice and help was and is so important!


What are the most effective ways you have promoted and marketed your Etsy business?
I am a blogger and this has helped me a lot with meeting others and spreading the word. We have a Twitter account (@littlealouette) and a cool Tumblr blog for Little Alouette with daily parenting tips and inspiration (we are always looking for guest parents)! We have a Facebook page and I have a big mouth! Joe is not a big Internet individual. He has a smart phone and sometimes uses Facebook, but he relies on me to work the magic on the Internet. He carries a stack of business cards, his British accent, and a wicked grin. We get a lot of sales from him. I like to work with other bloggers for giveaways from time to time and there are a lot of really great blogs and sites you can advertise on to find your audience. Etsy has been incredibly helpful with the light it has shined on us. The whole world is in love with Etsy and it is amazing to be a part of this family of artists.

What have you found to be unsuccessful promotion?
We came up with an idea of keys and key sets that we named after a great customer's daughter. The keys were a big hit! You know how babies and kids love to play with and chew on your keys? Well, we also thought that kids love other everyday items like remote controls — so we made a remote control rattle and no one bought one. We may try again in the future for some everyday life items. You have to try things!

What's your best marketing tip?

  • Believe in yourself.
  • Know that you are amazing and groovy and smashing! 
  • Be able to talk about your business freely and with anyone.
  • Changing up photos and keeping the shop full works well for us!
  • We like to offer our customers free shipping and codes and deals. 
  • I think Twitter is excellent for this type of promotion, but just try and remember that Twitter is a give and take and it is a great place to interact and get to know your customers — not just a place to hawk your wares.

Walk us through your typical workday.
Most days are different — some days in the indie life are diamonds and some are not. Yesterday was like this:

  • 6:30 a.m.: Blaise, our two-year-old screamed, "Mama! Mama!" for about ten minutes until we brought him into our bed. We woke up Finn, our five-year-old, and had breakfast and the first of several pots of coffee together. We walked Finn to half-day kindergarten and then we all went off to the gym for an hour. We played with Blaise after a good stress-relieving workout until time to collect Finn from school. 
  • We had lunch as a family and then Daddy went to the workshop. The kiddos had naps and I worked on Little Alouette. 
  • I talked to people all over the world, mailed samples, answered emails and Convos, and worked on new packaging. 
  • I made a cake while doing this all. I love working from home! 
  • The kids got up and I took off the Wood Queen crown and became Mom again. I rolled to the playground and then to the post office and then hosted a play date at our house. I used my BlackBerry to relist some items and chat with customers. I taught my children about Jackson Pollock. I sketched a new toy while the kids went down the slide. 
  • One thing that is constant is that when Joe comes home from work in the evening, we are diligent about putting the work away. The kids get us all. They get the attention and energy and everything. When they go to bed we must work more and it takes a lot of effort, but we must if we want to keep this balance. We do not have TV. This is a big help!

What do you enjoy most about not having a day job? Is there anything you miss?
My family has eaten most meals together in the last two years. This is amazing. When we both worked outside the home it was rare that I got home before 7 p.m. We ate in shifts and smashed quality time into 1.5 hours. I missed some milestones of my oldest son. I rushed. My husband drove far too fast in his truck. We raced through life. Now we are slower. More deliberate. This is important. The way it feels to just go to the park on a Wednesday at 2 p.m. with my whole family. The freedom to schedule out a day that works for you is exhilarating. The way it feels to know that we are instilling hard work values and an entrepreneurial spirit into our children. We are showing them that even in the middle of your life, you can change gears and do something that makes you feel good. You can follow dreams big or small. Telling strangers about Little Alouette feels stellar!

I miss tons of people and the energy all around me. I worked with so many people in my old career. I miss adult interaction. I often find myself discussing new ideas and wholesale accounts with my five-year-old. He looks at me funny. Joe says he misses lunching out at bistros and pubs. I make him eat healthy lunches at home now. We miss our old insurance. But nothing can take away the reality of being with each other so much. It is gorgeous.

What's the hardest part about running your own business?
Heavy shoulders. The paperwork and responsibility that come with this lifestyle are quite hefty. Organization is a sick and dirty word for me. We are learning to keep receipts and may even graduate to a file system this winter! We never stop working. The fatigue is tough at times. No one tells you to stop. You may not sleep properly.


If you could go back in time, what advice would you give yourself? What advice would you give someone else?
Listen to advice and take it! My pal took me out for drinks last fall and told me my business was going to take off and I should get myself in order. I remember laughing about it then, but it has taken off. Be ready for what you want because you may well get it! Find good business folks like cool insurance agents, lawyers, and smart fellow artist mentors. Surround yourself with goodness. Stay in the light. Be kind and open. When times get tricky, keep focused and believe. Be happy and optimistic and acknowledge that you are lucky to be making art and living off of it in these bleak times.

What goals do you wish to accomplish in the coming year for your Etsy business?

  • Work on loads of new ideas and toys.
  • Grow the business. 
  • Perhaps gain an employee.
  • Keep babies happy throughout the world. 
  • Meet more cool Etsy folk in real life.

Is there anything else you'd like to share?
Thank you so much to Etsy and our customers. We are so blessed and we thank you! We love you! Smooches. Each product is made by hand and usually all the wood is surrounded by cups of tea, laughing children, and disco music so each product will come to you infused with love and bliss!

Thanks to Amy and Joe for sharing their story.  Have your own questions to ask? Come on by and chat with them Wednesday, October 21 at 5 p.m. ET in Etsy's Virtual Labs.

You can see some of their beautiful work in the Related Items. Check out previous Quit Your Day Job posts here.

Tags advice, Baby, Children, Colombus, full-time, littlealouette, natural, naturalkidsteam, Ohio, organic, Quit Your Day Job, sellers, selling, Spotlight, SPOTLIGHT, tips, Toys, waldorf, wood, Woodworking, workflow, working
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littlealouette

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268 comments     Login to add your own!

Oct. 19, 2009 at 4:50 p.m. Vanessa

Great photos! You guys look like you're having a lot of fun.

Oct. 19, 2009 at 4:51 p.m. StudioCherie

Sweet article! Great photos

Oct. 19, 2009 at 4:51 p.m. juicychristians

I really really loved your article!!!!! It is very inspiring! CONGRATULATIONS!!!

Oct. 19, 2009 at 4:53 p.m. MyMoms

Great article, love the picks!

Oct. 19, 2009 at 4:54 p.m. daileedose

Great products and photos!

Oct. 19, 2009 at 4:54 p.m. pinkytoeclothing

Congrats! I absolutely LOVE your toys!

Oct. 19, 2009 at 4:55 p.m. quillynilly

great article, and such a lovely family

Oct. 19, 2009 at 4:57 p.m. invitesbyjen

Congratulations on your wonderful success. You all look very happy!!!

Oct. 19, 2009 at 4:57 p.m. lovelygifts

Great article and toys! Congrats!

Oct. 19, 2009 at 4:58 p.m. timesandchimes

Gorgeous photos of a gorgeous family!

Oct. 19, 2009 at 4:58 p.m. thirtyonedesigns

Yay! Congrats :)

Oct. 19, 2009 at 5 p.m. hypothesis

great products and wonderful story. Congratulations to your whole family!

Oct. 19, 2009 at 5:03 p.m. Lunatiger

COOL!~^_^

Oct. 19, 2009 at 5:03 p.m. ArtFromTheHeartBySue

That was a very inspiring story! .... A great family and a great work ethic!

Oct. 19, 2009 at 5:03 p.m. seababejewelry

Yay! Congradulations!

Oct. 19, 2009 at 5:04 p.m. EarthenTreasures

Congrats to you! I enjoyed your story, good to see parents taking time with their kids, too. Much continued success to you!

Oct. 19, 2009 at 5:04 p.m. ToadLillie

You ARE "amazing, groovy, and smashing"! Love reading about families that balance work and creative passions. Congratulations on your success!

Oct. 19, 2009 at 5:04 p.m. ThrillyKnickers

Really nice to see another Brit on Etsy, especially one doing so well! Maybe this is where I'm going wrong?! One way ticket to America please, I'll let my accent sort me out! Though at least you, Joe, are from the North, with a good accent - I'm from Essex!! Where's that going to get me?! (Best not to answer that....)

Ha, seriously though, love your toys, congrats to all of you! xx

Oct. 19, 2009 at 5:05 p.m. EJPcreations

Wonderful article!!! Thank you so much for sharing!

Oct. 19, 2009 at 5:05 p.m. ooblakazoo

Your toys are so cute :)

Oct. 19, 2009 at 5:06 p.m. FerragamoStudio

This is one of the best in this series I've seen.

Oct. 19, 2009 at 5:06 p.m. DucksInARowBoutique

Love your toys! Huge fan of natural products.

Oct. 19, 2009 at 5:06 p.m. bellatinacreations

I love your story and your products. I will be back to get some for my neice!

Oct. 19, 2009 at 5:06 p.m. feliciafairy

We have some of these toys and my munchkin adores them! Dealing with these guys was a complete joy as well. Congratulations on your success!

Oct. 19, 2009 at 5:06 p.m. CopperLeafStudios

Cool ~~ Ohio people! :) Congrats on all your success! A wonderful read!

Oct. 19, 2009 at 5:07 p.m. amntyler

a passionate marriage? give me a break.

Oct. 19, 2009 at 5:07 p.m. bananabottoms

Inspiring :) Congratulations!

Oct. 19, 2009 at 5:09 p.m. craftpile

very inspiring! Great article and congrats!

Oct. 19, 2009 at 5:10 p.m. julipbags

Congratulations!!!

Oct. 19, 2009 at 5:12 p.m. LuluMcCleary

Congrats! You guys are awesome!

Oct. 19, 2009 at 5:13 p.m. MommaE

Congrats on the success. Your toys look awesome, and are reasonably priced. Continued good luck!

Eileen...

Oct. 19, 2009 at 5:15 p.m. fernfiddlehead

Sweet.

Oct. 19, 2009 at 5:20 p.m. walkthetalk

Wonder inspiration!! Beautiful toys, amazing ethics, incredible parents... thank God for littlealouette. Reading this article is my warm hug for my day!

Oct. 19, 2009 at 5:20 p.m. LovelyPiecesDesign

very sweet and inspiring! despite the risks and long hours required to run a home-based business, it can be SO worth it!

Oct. 19, 2009 at 5:24 p.m. SeaFindDesigns

Congrats!! Very sweet!

Oct. 19, 2009 at 5:26 p.m. HMHdesign

Thanks for the inspiration. Your toys are beautiful.

Oct. 19, 2009 at 5:29 p.m. theenchantedcupboard

Yeah for our NaturalKids Teammate!!!!
Well done nattysister!!
Congrats Amy!!

Oct. 19, 2009 at 5:30 p.m. moonovermaize

Awesome products! Congrats on your success and best wishes for the future! :)

Oct. 19, 2009 at 5:30 p.m. TheSeed

Great toys, love the pirate ship! Congratulations!

Oct. 19, 2009 at 5:31 p.m. bayatinge

Fabulous story! Congratulations on your success! It's great to hear about a local success story too - Go Ohio! :)

Oct. 19, 2009 at 5:32 p.m. HoneysuckleLane

Wonderful story ~ thanks for sharing! :)

Oct. 19, 2009 at 5:38 p.m. LustreBeads

Congratulations! :D

Oct. 19, 2009 at 5:39 p.m. HarrietsHaven

You have such a beautiful family. Well deserved!

Oct. 19, 2009 at 5:42 p.m. poppyfox

I love the quit your day job stories, congrats!

Oct. 19, 2009 at 5:43 p.m. SewnNatural

Yay! Thrilled to see you guys here, Amy! Your work, artistry, photos and story are quite the inspiration. Nevermind how beautiful your natural wood toys are :)

Oct. 19, 2009 at 5:51 p.m. LittleVale

Beautiful family and beautiful creations. Keep it going! :)

Oct. 19, 2009 at 5:52 p.m. polkadotsandblooms

Hi guys - you are truly inspirational. I really enjoyed hearing your story. Well Done!

Oct. 19, 2009 at 5:55 p.m. thebestvintage

Hey thanks for sharing your story!

Oct. 19, 2009 at 5:57 p.m. thelittlecrocodile

What a fun, inspiring QYDJ!!

Oct. 19, 2009 at 6:01 p.m. tlgentile

what a fabulous feature! amy, her shop, and her blog are beautiful and worth making a part of your daily 'net routine :)

Oct. 19, 2009 at 6:05 p.m. FluteTeacher

I thoroughly enjoyed reading this. Thank you for sharing your story! Best wishes.

Oct. 19, 2009 at 6:09 p.m. burntmill

love these stories!

Oct. 19, 2009 at 6:10 p.m. WideSarcasmSea

I bought one of Little Alouette's teethers for a friend who absolutely loved it! I adore Amy's quirky sweetness and the quality handmade products she and Joe are making- Keep on rockin'!

Oct. 19, 2009 at 6:12 p.m. underoakstudios

What great stuff!!

Oct. 19, 2009 at 6:15 p.m. AngelEllie

Such an inspiring story...thank you!

Oct. 19, 2009 at 6:18 p.m. OhSewFine

Congratulations! Thanks for the inspiration, I enjoyed your story. You have such a beautiful family.

Oct. 19, 2009 at 6:19 p.m. RedorGrayArt

so inspiring...such beautiful work!

Oct. 19, 2009 at 6:23 p.m. MetalLeaves

Wonderful company & interview!

Oct. 19, 2009 at 6:24 p.m. faro

Sweet!

Oct. 19, 2009 at 6:27 p.m. PureInspiration

Great article, thanks for share!!

Oct. 19, 2009 at 6:29 p.m. theclassicfarmhouse

These stories never cease to encourage and inspire!

Oct. 19, 2009 at 6:33 p.m. littlejennywren

Great article, very honest and open plus great advice. Thank you.

Oct. 19, 2009 at 6:34 p.m. postroadvintage

What a beautiful family! I wish you all the best with your continued success!!

Oct. 19, 2009 at 6:36 p.m. somavenus

love reading these! such an inspiration!! Thank you :)

Oct. 19, 2009 at 6:38 p.m. KnockKnocking

This is such a neat read!!! So inspiring!

Oct. 19, 2009 at 6:40 p.m. modernemotive

Wonderful read. Thanks for sharing. :)

Oct. 19, 2009 at 6:44 p.m. ChloesRuffleButt

Great feature! Very inspiring.

Oct. 19, 2009 at 6:44 p.m. lovealittle

Your work is adorable and you're such an inspiration to the Natty Kids Team xxx

Oct. 19, 2009 at 6:46 p.m. posa75

I so so love reading about people like you that are making it work amidst all the craziness, day by day. I hope to get there myself someday. In the meantime, I'll keep spreading the word about your great toys!

Oct. 19, 2009 at 6:54 p.m. starvingartistbazaar

thanks for sharing your story!

Oct. 19, 2009 at 6:58 p.m. greeblemonkey

So thrilled to see you guys here, LOVE your toys and LOVE you!

Oct. 19, 2009 at 7:03 p.m. thecraftpantry

Incredible little shop of delights! Great feature!!!

Oct. 19, 2009 at 7:05 p.m. michon

Congrats, I love the photos in your interview & your toys are great!

Oct. 19, 2009 at 7:13 p.m. sherrytruitt

wonderful, thanks for sharing your story. Continued success to you.

Oct. 19, 2009 at 7:14 p.m. magpiefelts

Great article, lovely work!

Oct. 19, 2009 at 7:14 p.m. aBreathofFrenchair

Great story and what an adorable family you all are!

Oct. 19, 2009 at 7:16 p.m. heatherk

I loved getting a peek at your day to day life. My little guy is getting some LA toys for his 2nd birthday next week! :)

Oct. 19, 2009 at 7:16 p.m. thecluelesscrafter

you took a stressful time and turned it around for the good of your family. beautiful!

Oct. 19, 2009 at 7:27 p.m. GatheringSplendor

makes me wish my kids were small again--good job.

Oct. 19, 2009 at 7:30 p.m. DianeLDesigns

Great Story! So wonderful that you are able to be with your children....they grow fast! Congrats. :):)

Oct. 19, 2009 at 7:42 p.m. paisleybaby

What an inspiring story - congratulations on making it work!

Oct. 19, 2009 at 7:43 p.m. warpedLaurie

whoa what a great story and some good tips. Thanks

Oct. 19, 2009 at 7:56 p.m. windylou

I love wooden toys for kids. Apparently some people think they can't be found anymore. I'm glad to see that they are wrong!

Oct. 19, 2009 at 8:03 p.m. delightdesignbiz

Love this article... this is my favorite line: "Be happy and optimistic and acknowledge that you are lucky to be making art and living off of it in these bleak times." LOVE it.. Thanks so much for the inspiration!!

Oct. 19, 2009 at 8:13 p.m. lemondropbay

It's always a joy to read etsy's success stories! You have infused the recipe for success with your family life-not an easy goal to obtain. Thank you for sharing!
Wishing you continued prosperity with your wonderful shop!

Oct. 19, 2009 at 8:14 p.m. TheLoudLion

delightful story! thanks for sharing and for the inspiration!
Congratulations

Oct. 19, 2009 at 8:17 p.m. msbelle

Fantastic article! I admire you guys, especially that you don't have a TV. I can certainly see how you can get a lot more done. Dinners with family are so special and rare these days. Very inspiring and wonderful work! Congrats!

Oct. 19, 2009 at 8:21 p.m. 2TrickPony

balancing kids and biz at home, i hear ya! I too, believe that half the battle is positive thinking. Thanks for letting us into your world a bit, I really enjoyed it.

Oct. 19, 2009 at 8:27 p.m. Mimiandlola

Congratulations! It's nice that life has slowed down to enjoy your family! Great article.

Oct. 19, 2009 at 8:28 p.m. SorciasLair

Very inspirational. Thanks so much for sharing this family's success on Etsy. Gives great hope to a newbie.
Thx again.

Oct. 19, 2009 at 8:30 p.m. lizcoolmompicks

Yay to Joe and Amy! You're living the dream and we're so happy to support you any way we can. Great pick, Storque.

Oct. 19, 2009 at 8:30 p.m. warmwhippets

what a sweet family, inspiring story. i really hope to get the courage to quit my day job too.

Oct. 19, 2009 at 8:33 p.m. juneshin

Great interview and love the pictures! Congratulations!

Oct. 19, 2009 at 8:34 p.m. littlegraypixel

I'm envious of your lifestyle. It's everything I want! Kudos on your booming business!

Oct. 19, 2009 at 8:35 p.m. sweetsalty

absolutely fantastic!

Oct. 19, 2009 at 8:40 p.m. baconsquarefarm

Congratulations~! happy for you two Joe and Amy, lovely family as well. Wish you continued success as you grow your business. Great shop.

Oct. 19, 2009 at 8:47 p.m. ByMarieNicole

Inspiring... thank you... gives hope to someone like me who is looking forward to the rewards that will one day come from all the hard work... happy to just enjoy the process in the mean time.

Congratulations!

Oct. 19, 2009 at 8:48 p.m. SpringtreeRoad

yay! you guys are fantastic! i love your little family - and your teethers. :)

Oct. 19, 2009 at 9:04 p.m. Coral2CoveCave

How Fun! What a beautiful, energitic family y'all have. Makes me wish that my daughter (17) was a baby again so I could enjoy playing with your toys!

All the Very best!

Oct. 19, 2009 at 9:11 p.m. gilstrapdesigns

It feels so good to be able to just carve out your day the way you want it and like they said what works for you. I was recently laid off so this is where I'm at and loving it.

Oct. 19, 2009 at 9:31 p.m. terrabellaaccents

Love this story:)

Oct. 19, 2009 at 9:33 p.m. breadandroses

Congratulations and best wishes for continued success! I like the comment about having a deliberate life. So true. Great toys.

Oct. 19, 2009 at 9:33 p.m. Jelart

Thanks for all the good hints!You seem to really enjoy your new lifestyle! I'm jealous.

Oct. 19, 2009 at 9:34 p.m. VintageTwenty

There were so many words of wisdom in this article that they are worth repeating and remembering:

"We do not have TV-we are instilling hard work values and an entrepreneurial spirit into our children-We are showing them that even in the middle of your life, you can change gears and do something that makes you feel good-You can follow dreams big or small-nothing can take away the reality of being with each other so much-Surround yourself with goodness-Stay in the light-Be kind and open-When times get tricky, keep focused and believe-Be happy and optimistic and acknowledge that you are lucky . . ."

Oct. 19, 2009 at 9:35 p.m. kunklebaby

Way to go Amy!! You guys rock!

Oct. 19, 2009 at 9:40 p.m. jodieflowers

Awesome! Great shop!

Oct. 19, 2009 at 9:42 p.m. gracehesterdesigns

Yay Amy! Etsy Celebrity! I'm gonna be the girl at the party who points you out and say, "I know HER. I know HER." :o) Congrats.

Oct. 19, 2009 at 9:44 p.m. peacehouse

What beautiful things you have! Thank you for the inspiration-with a situation that sounds so much like your "before" story, I'm looking forward to creating my own peacehouse. I appreciate the hope you offer!

Oct. 19, 2009 at 9:48 p.m. sbdesignz

Congrats! It's such a large accomplishment to be able to only sell items on Etsy and be able to support yourself! This is something I hope to accomplish one day also!

Oct. 19, 2009 at 9:54 p.m. BellyDancePrincess

What a wonderful, inspiring article!

Oct. 19, 2009 at 10:14 p.m. michaelangela

Loved this article, great information!

Oct. 19, 2009 at 10:22 p.m. EclecticNotions

It sounds like you really keep your family a first priority-which is how it should be. Keep up the good work.

Oct. 19, 2009 at 10:26 p.m. EcoFelt

Great photos in this article.

Oct. 19, 2009 at 10:40 p.m. Fairyfolk

I love how you guys keep your wood a natural color.
Blessings and magic.

Oct. 19, 2009 at 10:40 p.m. happymaxdesigns

Good Job! Great advice too!

Oct. 19, 2009 at 10:48 p.m. clubviv

so happy for you guys. wow great information !!!

Oct. 19, 2009 at 11:19 p.m. odiliafu

Congrats! I love the natural wood color and the organic shape of the toys.

Oct. 19, 2009 at 11:27 p.m. japonicas

so cute!!

Oct. 19, 2009 at 11:45 p.m. TrendyTrimmingsByTT

Congratulations on your shops success and thanks for the words of wisdom!

Oct. 19, 2009 at 11:45 p.m. weegreenspot

my 13 month old baby loves your simple wooden blocks! lovely article!

Oct. 19, 2009 at 11:45 p.m. wearthou

Love this article especially about the husband and wife team. We work in tandem here in our home studio - I still have a day job and hope to do what you're doing, sans the small kids...one day. Thanks for the great article.

Oct. 19, 2009 at 11:49 p.m. eatsbeadsandcards

So inspiring! I love that you get to spend so much time together everyday - what a treat that must be!

Oct. 20, 2009 at midnight DivineByDeidre

Great story! Good advice!

Oct. 20, 2009 at 12:05 a.m. ithcreations

that is so wonderful!

Oct. 20, 2009 at 12:34 a.m. TrilliumTrue

Wow! Truly an inspiration!

Oct. 20, 2009 at 12:49 a.m. vintagemaison

Great story - love the British accent bit. I'm a Brit living abroad too, although I'm in France. Love your products, love your philosophy on life...Well done!

Oct. 20, 2009 at 12:51 a.m. wildcubs

Still working two jobs. And hoping for the day in the future when I can afford quitting my day job. Thanks guys for sharing your success story!

Oct. 20, 2009 at 12:58 a.m. BeautifulSoaps

Loved reading your interview when you were the featured sellers and love this too. Amy you are adorable with the cute little gap in your teeth :-)

Oct. 20, 2009 at 1:26 a.m. dandelionland

Wonderful article! What a beautiful family and such lovely products they create.

Oct. 20, 2009 at 1:33 a.m. worksandfinds

Oh yes, I remember you guys - you were Featured seller in April of this year. Wow, my congratulations!!

Oct. 20, 2009 at 1:36 a.m. MamaKs

you guys are great!!!
mamaks.etsy.com

Oct. 20, 2009 at 1:39 a.m. BossysFeltworks

Hey! We're fueled by tea and kids too! (oh, and chocolate!). Congratulations to you both and your boys too. A good thing is a GOOD thing!

Oct. 20, 2009 at 1:44 a.m. trudiedavies

oh how cool and what beautiful products. Congratulations.

Oct. 20, 2009 at 2:15 a.m. spacejam

very nice photos and adorable toys!! best wishes to you =)

Oct. 20, 2009 at 2:52 a.m. emmasommerfeld

It's always great to hear about others - we're not alone in this world wide thing -

Oct. 20, 2009 at 4:05 a.m. dementedsnowflake

Wow, you guys are such an inspiration!! Well done, keep up the amazing work!!

Oct. 20, 2009 at 4:23 a.m. GgaBulShop

Great article!! Congrats :)

Oct. 20, 2009 at 4:58 a.m. fashioncentsformom

I have just started a blog as well http://fashioncentsformom.com ; I also very recently started on etsy selling my handmade bows that made for my daughter at first. I enjoy hearing stories about success, especially in an economy like today!

Oct. 20, 2009 at 5:18 a.m. lealerjcreates

Love these articles. Thanks for sharing!

Oct. 20, 2009 at 5:20 a.m. StoneSchoolVintage

lovely family,wonderful inspiration! Thank you!

Oct. 20, 2009 at 6:12 a.m. artsyfingers

Wonderful Family, Love wood, Thanks for sharing and God Bless.

Oct. 20, 2009 at 6:29 a.m. chocolatecreative

As usual very inspiring and much needed advice on this field, dreaming everyday about being able to give up my day job and dedicate all my time and energy to my textiles business...I hope it hopes soon before I go insane!!

Oct. 20, 2009 at 6:49 a.m. steinschmuckdesign

Congrats, gorgeous Work and
all the luck for the future!!!

Oct. 20, 2009 at 7:18 a.m. fishstique

Very inspirational, gave me a kick in the butt!

Oct. 20, 2009 at 7:19 a.m. SunshineandRavioli

I ♥ this feature! We are looking to simplify life and possibly both work from home (not just me) in the near future...littlealouette is an inspiration! Thanks for sharing your experience...

Oct. 20, 2009 at 7:28 a.m. BizzieLizzie

Congratulations! Best photos! Sweetest family pics! Thanks for sharing!! All the best!!

Oct. 20, 2009 at 7:41 a.m. sunstoneboutique

wow a truly inspiration , wwhat a great article

keep up the good job

Oct. 20, 2009 at 7:46 a.m. ericawalker

congratulations guys!
great story, quality, fun products, and lovely people.
well deserved.

Oct. 20, 2009 at 8:08 a.m. vermontbranchcompany

This is so insiring. Thank you for sharing as our family has similar goals.

Oct. 20, 2009 at 8:19 a.m. dottybaby

Beautifull pieces, great family, I hope to quit my day job too, not yet but soon ....

Oct. 20, 2009 at 8:34 a.m. germandolls

Great items - Great folks! I think there is your recipe for success! Voila!
Congratulations!

Oct. 20, 2009 at 9 a.m. hellokjames

your teether/rattles are my favorite gift to give babies! love you guys. :)

Oct. 20, 2009 at 9:04 a.m. merrydaledolls

A wonderful story ! Your creations are just beautiful! You are an inspiration to your fellow members of the Naturalkids Team! Congratulations!

Oct. 20, 2009 at 9:22 a.m. MyPatternedMind

What a sweet story! Just lovely! I love the last part about their products being infused with love and bliss- what a great personal touch! :)

Oct. 20, 2009 at 9:25 a.m. VixVintage

What a lovely story, you two are an inspiration and so passionate to boot! Thanks

Oct. 20, 2009 at 9:30 a.m. accessoryalamode

A very inspiring story with awesome items! A new favorite has been found!

Oct. 20, 2009 at 9:31 a.m. virtuallori

Woo-hoo, cuz! Beautiful feature.

Oct. 20, 2009 at 9:33 a.m. caffeinequeenie

Very inspirational story! I remember when I first heard about you guys from Dooce!

Oct. 20, 2009 at 9:44 a.m. FreshlySkweezed

Interesting. Inspiring. Incredible! Congrats and may you have continued success!

Oct. 20, 2009 at 9:47 a.m. monkeyandsquirrel

love love love these articles! having just recently quit my day job, these stories let me know that it really is possible to keep it up, and that the paperwork is overwhelming for everyone :)

Oct. 20, 2009 at 9:48 a.m. mamaslittlebabies

It's hard not to fall in love with Joe and Amy! The whole article is filled with excellent advice and really touches on what it's like to run your own business - thanks so much for letting us into your world. xoxo

Oct. 20, 2009 at 9:58 a.m. laralewis

congratulations on your success! love the photos!! :D

Oct. 20, 2009 at 10:15 a.m. recycledwares

very happy to hear you are selling well. good luck in 2010 and beyond.

Oct. 20, 2009 at 10:26 a.m. 1AEON

Nice and congrats!

Oct. 20, 2009 at 10:33 a.m. kunstig

I don't know you, BUT know you will be a success, don't look back it might frighten you into reverse, don't look down, that will drop your chin, don't look up, you may stumble over a pebble just look forward without FEAR, I know how you feel, I have a daughter on the same venture as you, God bless

Oct. 20, 2009 at 10:36 a.m. clarelupino

great stuuf keep u the good work

Oct. 20, 2009 at 10:44 a.m. copperandglass

These are the kinds of toys our 5 boys were raised on, and they are the most creative and awesome men now. Congratulations on your success, and thanks for all the successes you will inspire.

Oct. 20, 2009 at 11:44 a.m. CLineCreations

Congratulations, that was a wonderful read. I wish your family all the best!

Oct. 20, 2009 at 11:57 a.m. bejeweledbynikki

Congratulations!! I feel like I spent the day with you guys! I love that you get so much together time..xo..and doing what you love for a living; It doesn't get much better! You are such an inspiration. I look forward to a similar story someday. Thanks for sharing and keep up the great work!

Oct. 20, 2009 at 12:01 p.m. momomatic

Fabulous lady and fabulous toys!

Oct. 20, 2009 at 12:04 p.m. RomanceCatsAndWhimsy

Very inspiring article with lots of great tips. I admire artists/etsy sellers who juggle all of this with small ones at home. Whew! You're amazing!!!

Oct. 20, 2009 at 12:10 p.m. DalkullanJewelry

Congratulations Joe and Amy on your successful business and your beautiful family! Your wooden toys are so cute -- I love the pirate ship!
Thanks for a great article.

Oct. 20, 2009 at 12:15 p.m. Iammie

Lovely family! Congrats!

Oct. 20, 2009 at 12:37 p.m. thecleverkitty

Such an inspiration! You have beautiful work, and a great story. Thanks so much for sharing! :)

Oct. 20, 2009 at 12:46 p.m. lmgboutique

Congrats! Your wooden toys are so cute!!!

Oct. 20, 2009 at 12:50 p.m. JoshuaByOak

Wonderful story. It's evident you love what you do. So lucky!

Oct. 20, 2009 at 1 p.m. HouserWallis

what an encouraging article. thanks for the advice.
your toys are lovely!

Oct. 20, 2009 at 1:06 p.m. ArtisticIntentions

What a wonderful family! Good for you - and much success in the future! Thank you so much for sharing your inspiring story!

Oct. 20, 2009 at 1:15 p.m. stylmagazine

Your toys are lovely. Thank you for the inspiring story.

Oct. 20, 2009 at 1:17 p.m. californiablue

This is a great article - so inspiring! I wish them continued success and happiness!

Blog: http://californiablue.tumblr.com
Facebook: http://www.facebook.com/californiablue
Twitter: http://twitter.com/cabluejewelry

Oct. 20, 2009 at 1:41 p.m. musettemade

Very inspiring words! Thanks for sharing your success!

Shannon

Oct. 20, 2009 at 1:42 p.m. Maykela

Inspiring :) congrats!

Oct. 20, 2009 at 1:56 p.m. cthings

Congratulations and very nice products and adorable family!

Oct. 20, 2009 at 2:05 p.m. SILKSBYKAYLAORIGINAL

very cool article and inspirational

Oct. 20, 2009 at 2:13 p.m. naturevine

I have just been introduce to Etsy and I am so happy to have joined and to become a part of ALLL the wonderfully talented artists! I know I have a long way to go....but, I believe I will become wiser and business will pick up!

Your story was great and I hope to be able to share a similar story one day!

Oct. 20, 2009 at 2:57 p.m. cassidycay

Thanks for the insight into your Etsy life! Your kids are adorable!

Oct. 20, 2009 at 3:20 p.m. Squier

Excellent article!

Oct. 20, 2009 at 3:24 p.m. outspokenjewelry

Beautiful simplistic designs. Wonderful! I'm sure they bring joy to many children.

Oct. 20, 2009 at 3:32 p.m. contempojewels

Thanks for the inspiration!

Oct. 20, 2009 at 3:49 p.m. ShimmeringSky

Amy, I talk about new ideas with my dogs... & they look at me funny too, lol!

Well done and all the best to your familybusiness (no space between the words because they are so interwoven for you)!

Bobbie

Oct. 20, 2009 at 4:25 p.m. OHmommy

Very cool article. Very cool family!

Oct. 20, 2009 at 5:06 p.m. MalloryMaeDesigns

Love the creative photos. Congrats and continued success!

Oct. 20, 2009 at 5:28 p.m. sproutonline

I adore this series! Keep em coming!

Oct. 20, 2009 at 6:06 p.m. WhimsicalMom

Wonderful article and family:) I really enjoyed the read:)

Oct. 20, 2009 at 6:32 p.m. tinyspace

another wonderful reading!

Oct. 20, 2009 at 9:33 p.m. akkricket

Thanks, I love to read these articles. Inspiring!

Oct. 20, 2009 at 10:29 p.m. OwlandMouse

Oh my goodness! You guys have the cutest kids ever!

Oct. 21, 2009 at 12:47 a.m. SimpleEarth

Wow! I just started on Etsy and I am more excited and inspired everyday! What a great story and beautiful family!

Oct. 21, 2009 at 6:58 a.m. thedaydreamer

Excellent article and superb tips! :-)

Oct. 21, 2009 at 7:18 a.m. PrettyLittleShop

So much fun- i love your toys- i'll have to take a peek now...:)

Oct. 21, 2009 at 8:02 a.m. ChenilleTreasures

Wow...so very inspiring. I love that you fight to keep your family a priority in the middle of all the hard work. Your toys are adorable. Thanks for sharing your story.

Oct. 21, 2009 at 8:18 a.m. kingfishercrafts

Great Story. Great items.
An inspiration for us as another couple
making magic happen daily on Etsy.

Oct. 21, 2009 at 8:21 a.m. amysfunkyfibers

Wow, so great to hear that you are enjoying your family so much!Keep up the good work. You have found what is important in life!

Oct. 21, 2009 at 8:29 a.m. katejwilkinson

if you were on qvc, would you make wooden teeth for elders? oh, i kidd. love you guys. here is a shout out to you and yours. xoxoxox, k and the w's

Oct. 21, 2009 at 8:35 a.m. threefishshop

Congratulations! Thanks for the tips!

Oct. 21, 2009 at 9:13 a.m. violetsandgrace

You are my heros! What a beautiful story. Thank you for sharing with the Etsy community. I strive to create balance between working on Etsy and homeschooling my two young children, it is certainly a challenge! You seem to have found that perfect balance and move through your day with an easy grace that I am in awe of!

Oct. 21, 2009 at 9:27 a.m. bobbinalong

Hi, fellow Central Ohioans! Loved your story. Nice job. It would be fun if you could create an "OSU Bucks" item. You have to be careful with a conflict with the university. But babies could love OSU as much as their parents! Perhaps some wooden "buckeyes".

I could also see a while line of wooden insects and bugs and birds and butterflies and . . . . . Maybe you already make these.

Keep going, continue to create, and be happy! I wish you the best.

Oct. 21, 2009 at 11:04 a.m. lisaroy

another great article! so inspiring!

Oct. 21, 2009 at 11:29 a.m. artquilt560

Thanks for the tips. Love your shop.

Oct. 21, 2009 at 12:13 p.m. PaperPetalCreations

Thanks for sharing insight into your business and family life. It is wonderful to hear tips from a successful Etsy seller.

Oct. 21, 2009 at 1:02 p.m. quiltitems4u

FABULOUS article! Thank You So Much for taking the time out to share with all of us. God Speed!

Oct. 21, 2009 at 1:17 p.m. MamaRobot

Yeah!! Littlealouette rocks!!!

Oct. 21, 2009 at 1:59 p.m. BHBKidstyle

Inspiration! Love the shop too!

Oct. 21, 2009 at 2:33 p.m. masonke

Congratulations! Your shop is divine!

Oct. 21, 2009 at 5:12 p.m. Tobias03

Hi Guys,

Its stallions wife Katie here - just wanted to say how fantastic little alouette looks!

You two are amazing, to read about your life makes us all wake up every morning and aim to be like you!!

Love to all, Katie T xxxx

Oct. 21, 2009 at 5:19 p.m. HollybyGollie

What a wonderful article. Congratulation!

Oct. 21, 2009 at 8:23 p.m. writeonthewall

wow, great article. u 2 look like your having a blast with each other.

Oct. 21, 2009 at 8:41 p.m. MoonpathDesigns

Beautiful work! Thanks for the helpful tips and inspirational pics. :)

Oct. 21, 2009 at 8:48 p.m. GirlettesMV

Truely Inspirational! Thank you!

Oct. 22, 2009 at 12:32 a.m. slumptown

What a lovely family and wonderful shop. Thanks for sharing.
Congratulations on your success.

Oct. 22, 2009 at 3:52 a.m. SnowJaneVintage

Love what your doing, but I love your story even more. I decided to take my passion for all things vintage to the next level. I am working hard at understanding all the technical stuff, so that's taking some adjustment, but I am fianlly doing what I love too!!

Oct. 22, 2009 at 6:43 a.m. philosophi

wonderful article full of wise words!

Oct. 22, 2009 at 1:40 p.m. LizzyBdesigns

What a great family...off to see your shop now!! :)

Oct. 22, 2009 at 1:55 p.m. lsulhan

Thanks for the great article. I have had my etsy shop for a few months and I haven't sold a thing. I am getting a little frustrated but the article gave me some insight into other areas to advertise. I now offer free shipping and I hope if I add another photo to give an idea of scale I will finally sell something. The only time I sell things is by word of mouth.

It's a great shop and idea. I think all parents want toys that are organic and safe.

Oct. 22, 2009 at 6:56 p.m. sewaddicting

Bravo! I love inspiring stories! Best to you!
Sally

Oct. 22, 2009 at 8:55 p.m. JurgitaKiltPins

lovely family! Great story! Wishing so much just the best!!!!!

Oct. 22, 2009 at 11:06 p.m. theHandmaiden

one of my go-to gifts for baby showers - LOVE little alouette!

Oct. 23, 2009 at 6:33 p.m. mykky

Thank you for this - I love your quote. Very uplifting! : "Surround yourself with goodness. Stay in the light. Be kind and open. When times get tricky, keep focused and believe."

Oct. 23, 2009 at 10:40 p.m. Furiousdreams

I loved this Spotlight and take great inspiration from a family who works and creates together....even if the little ones can't hold their own yet in a business conversation.

Thanks for also offering that link to independent insurers. I'd like to hear more about them and possibly find someone in my neck of the woods. (outside Philly)

Great shop, I'm off to explore!

Oct. 24, 2009 at 9:16 a.m. snollygosters

Your pictures are so great! Congrats! Wishing ongoing success, and lots of sales! It's so nice to see a family making it happen on there own. Thank you for sharing.

Oct. 26, 2009 at 3:23 p.m. LadyLuLus

Great picks!

Lovely items :)

http://www.ladylulus.etsy.com

Nov. 5, 2009 at 5:33 p.m. TheNightjar

thanks for presenting littlealiouette's unique perspective

Nov. 5, 2009 at 5:34 p.m. TheNightjar

thanks for presenting littlealiouette's unique perspective

Nov. 5, 2009 at 5:36 p.m. KarKarStyle

How Wonderful...!!

Nov. 5, 2009 at 5:36 p.m. mengseldesign

Thank you for a very inspiring article. It really motivated me to just keep pushing!

Nov. 5, 2009 at 5:43 p.m. sleepymoondesign

This interview is so inspirational!

Nov. 5, 2009 at 6:10 p.m. EpicallyEpicSoap

Well, I have a passion for soap, so I'm inspired. Thanks for the article!

Nov. 5, 2009 at 6:13 p.m. fireflymoon

NICE! Thanks for the inspiration and perspective! Congrats on your success!

Nov. 5, 2009 at 6:44 p.m. RomanceinSilverAH

Thats inspiring. I need to learn to blog.

Nov. 5, 2009 at 7:02 p.m. morningbicycle

Lovely!

Nov. 5, 2009 at 7:29 p.m. BirdhouseBlessings

Thank you, it is great to hear other people's passion about the craft.

Nov. 5, 2009 at 8:45 p.m. sebenjewelry

thanks so much - what great inspiration - true living a "wealthy" life full of love and time and creativity. I hope to follow in your footsteps!

Nov. 5, 2009 at 8:48 p.m. sebenjewelry

thanks for the inspiring story of a life of true wealth - creativity, TIME, and love. I hope to follow in your footsteps with my own funky jewelry

Nov. 5, 2009 at 9:11 p.m. SarahLamont

a wonderful article.
sweet and inspiring, thank you.

Nov. 5, 2009 at 9:12 p.m. SarahLamont

a sweet, sweet article.
inspiring, thank you!

Nov. 5, 2009 at 9:16 p.m. knowingphotography

Thank you so much for your advice...it's great to hear that passion is the fuel behind the fire...*

Nov. 5, 2009 at 9:29 p.m. CuriousSparrow

Congras! Nice toys!

Nov. 5, 2009 at 9:49 p.m. MapleShadeKids

It so wonderful to hear your story...your balance of life,...time....work...hugs.....play and a bit more work. Thanks for sharing :)

Nov. 5, 2009 at 11:01 p.m. blackscrapcat

Great article! So inspiring!

Nov. 6, 2009 at 4:45 a.m. humandrattle

Oh the way you spoke about your family is simply beautiful. A much more organic lifestyle. I love how you said you put the work away and give the children all of you. Sometimes i find myself not completely present in the moment with my own trying to get an order finished. Thank you for the kick in the bottom... Peace

Nov. 6, 2009 at 10:05 a.m. suzannedesigns

********I love your back to basics products*********I hope I can find success with my necktie creations as you have with yours. Love your kids names too! +++++++++++++++

Nov. 6, 2009 at 10:07 a.m. suzannedesigns

************I love your back to basics products ++++++++++ I hope I can find similar success with my necktie creations ******** thanks for the personal story!

Nov. 6, 2009 at 2 p.m. AnnaKayCreations

Great Article. Congrats!!

Nov. 6, 2009 at 2:56 p.m. NBloom789

Love your story...so inspirational for me just getting started!

Nov. 6, 2009 at 6:02 p.m. Jewelryfashions

I haven't read too many articles about my fellow etsy's but I am glad I read yours. I too work from home and love the flexibility of my schedule. I recently quit my other job and was a little concerned if I had done the right thing. Two months after I quit, I was diagnosed with breast cancer and now need to have a flexible schedule so I can take care of dr's appointments and treatment. I am happy to report that I caught it very early but it will still take another 6 months to complete treatment. So I am very glad I made the decision to quit not just for the flexiblity but I really love making jewelry. Do what you love and it doesn't feel like work!!!

Nov. 6, 2009 at 6:13 p.m. Pearlk2

congratulations on your success

Nov. 6, 2009 at 8:54 p.m. TrinityBly

inspiring! thank you! Every time I read a story like yours, I can add more life and colour to my dreams and vision of being at home full-time as a Mama and entrepreneur... ahhh.

Nov. 6, 2009 at 8:58 p.m. TrinityBly

inspiring... reading stories like yours helps me infuse my vision with life and colour, and encourages me in my dream of doing this full-time and being home with my little one. I, like humandrattle, often find myself not being "present" - not "practicing what I print" in my products! So it feels great on days like today, to not even turn on the computer until my little one is gone with his Daddy. We just hung out all day - now I work when he's gone! Thx for your inspiration.

Nov. 7, 2009 at 7:11 a.m. RossanaShoshana

Great article and toys! Congrats!
beautiful happy family.Great success.

Nov. 7, 2009 at 9:02 p.m. DazzledBeader

Great article, very nice toys too :)

Nov. 8, 2009 at 8:24 p.m. MeAndBoo

I love the "work/life balance" that you have here, it is how I would ideally like things to be. Nice to know it can be done!

Nov. 9, 2009 at 10:42 a.m. TwistedThings

Great products! Congratulations on your success!

Nov. 10, 2009 at 12:42 p.m. OpusMuse

lovely toys littlealouette! we can't get enough of wooden toys! your story is inspirational. it let people know that dreams do come true and you havta work hard to get it! ;)

Nov. 10, 2009 at 1:24 p.m. oliverhenry

beautiful wooden toys and teethers! Thank you for the great advice.

Nov. 10, 2009 at 10:51 p.m. laura1953

A main stumbling block for me is health/dental insurance. If I quit my day job, it will become a significant monthly expense. (As is the case for many others in my position!)
Do you know of any insurance companies that cater to small business owners or craftspeople/artists? Your input would be greatly appreciated!
Thanks, and best of success and happiness in your work!
Laura

Nov. 11, 2009 at 4:13 p.m. Laura4ca

Wish you great success and loved your story and toys.

Nov. 12, 2009 at 6:39 a.m. chatelainejewellery

What a truely lovely story, I enjoyed reading and I wish you great success.

Nov. 15, 2009 at 12:38 p.m. toolisjewelry

Great article! I love your shop, thanks for sharing!!

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