Fashion fades, only style is eternal- Coco Chanel
I love combining extremes. Living in the middle of the woods, yet still keeping up with new trends. The unity of art and craftsmanship. Elegant, immaculate jewelry and rough looking street style piercing. I think we are all these things together, and therefore there is no contrast. Beauty is beauty. It has no rules. Maybe it has to do with a certain instinct.
This store is a joint venture with my husband Ofri. His love of communication and reaching new people, making the store accessible, basically allows me to focus on jewelry making.
Through jewelry making I believe my love of art and beauty meets my appreciation for meticulous craftsmanship and the combination allows me to express myself in my own style.
I love things that make people look good, things that bring out the unique beauty of each person. Every person has a unique style, though not everyone knows how to find the precise item to best express it. I believe everyone can look good because it has to do with liking yourself- knowing you are one of a kind and have your own style
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Nose rings to those who want to playfully express their originality and earrings that can make you feel instantly better about the way you look.
When something is truly beautiful it comes from correct proportions as well as aesthetic reasons. It is eternal and has nothing to do with changing fashion. Always a reminder of a part of yourself, of your own self expression. A reminder of how great it is to be uniquely yourself
Ayelet
