Turning Words into Keepsakes
Hello there!
My name is Valery, the creator behind Alettera, a Toronto-based calligraphy studio.
Life has been quite an adventure for me as I lived in four major cities across multiple countries. Each move was a fresh start, sparking a search for creative inspiration. Along this journey, I discovered calligraphy, which quickly turned into a heartfelt passion.
I founded Alettera in 2020, amidst the pandemic. In these uncertain times, I believed in the power of handwritten words to provide comfort and express love to those we couldn't physically reach.
At Alettera, every project receives my heart and soul, with a keen focus on the smallest details. I hold a firm belief that words are the most precious gift we can offer, whether they're love letters, wedding vows, thank you notes, or inspiring quotes. However, in the digital age, it's easy to lose sight of the true value of words in the flurry of emails, messages, and notifications. This is why I'm passionate about transforming these meaningful words into something tangible, something you can hold and treasure for years to come.
Thank you for considering Alettera for your custom calligraphy needs. I can't wait to bring your words to life!
Don't forget to follow our shop on Instagram for customer photos, product updates, and sneak peeks of new designs:
✒ https://www.instagram.com/aletteracalligraphy