About Us
Inspired by the richness of our cultural heritage, we set out to create products that showcase the ingenuity and beauty of Indian hand-woven cloth, while helping people rediscover the importance of resting the body and mind.
Why Handloom?
In an increasingly mechanized and computerized world, it is becoming abundantly clear that we are sacrificing our connections with each other and to the earth for the sake of technological progress. This has clearly come at a cost of our mental, physical, emotional, and spiritual health.
This disconnect is clearly seen in the food we eat and the clothes we wear. Today, many people do not know how many varieties of cotton are grown or how it is farmed. Even fewer understand how fabric is woven, who makes their clothes, or the true cost of making that clothing. The human touch is completely removed.
Thus, the handloom, while a seemingly simple invention, has the potential to push the clothing industry towards a more conscious, sustainable future. It transforms the worker into an artisan, and fabric into artwork. It returns the human touch and dignity into every fibre and step of the manufacturing process, and reconnects people back with each other and the environment.
With the rising presence of micro-plastics in our waterways, soil, food, and bodies, it is even more critical that we act immediately to renew our economies and societies to meet the challenges of the future. Rather than wait for technological advances, we believe that some of the solutions to the problems we face today as a planet can be found in the traditions of the past.
By choosing to buy handloom products, you are helping to invest and preserve an intangible cultural heritage, help reconnect people back with the earth, provide a sustainable, stable source of income for multiple generations of artisans, and support the movement towards a more tenable clothing industry.
Why Sleep?
The faster our lives become, the more we have to do to ensure that we are taking the time to slow down and rest.
With the triggers of today, it is more important than ever that we have the necessary tools to handle whatever life throws at us. Proper rest is a fundamental part of this. Sadly, however, the importance of rest and taking care of our well-being has historically been viewed as a classist privilege. Those who are not economically well-off have always had to sacrifice their mental, physical, and emotional health, in order to ensure their basic needs are met.
Accordingly, we have been mindful to price our items so that they are affordable, while still being able to support a living wage.
A simple item, such as a sleep mask or aromatherapy sachet, can act as a physical reminder for us to reclaim our health and well-being.
Thank you for supporting our small business!
Kaitabha Handlooms
