I started doing bookbinding when I couldn't get my own science fiction novels published and I wanted my friends to have hard copies to read. I taught myself how to book bind and loved it so much I decided to share that with the rest of the world. What makes my books different is that they are flawed. The pages aren't perfectly aligned, the spine paper isn't cut perfectly and the inside jackets are sometimes askew. Instead of standardizing the process I instead decided to keep it quirky like I am. Sure you can go to a store and get a perfect machine manufactured book if you want, or you could instead get a unique one of kind printed addition from my store instead with flaws that tell of a person who loves their craft and spent time making that book special just for you.
I have evolved this mindset towards all my creations. They may be flawed but never broken. Flaws make them unique.
That's why I named my business QuirkyCutter Creations, because everything I make is flawed and not a cookie cutter copy. If that's your style too, let's create something together!