1. About This Privacy Policy:
This Privacy Policy explains how I collect, use, store and share personal information when you purchase products from my Etsy shop (RichPaw), contact me, request a personalised item or otherwise interact with my shop.
RichPaw is operated by a sole trader based in the United Kingdom. I sell personalised dog beds and dog accessories to customers worldwide.
I handle personal information in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, where applicable.
This policy covers my handling of personal information as an Etsy seller. Etsy operates its own platform and has separate privacy practices. For information about how Etsy collects and uses personal information for its own purposes, please refer to Etsy's Privacy Policy.
2. Personal Information I Collect:
To process and fulfil your order, I may receive personal information that you provide to Etsy and authorise Etsy to share with me. This may include:
- Your name and delivery address.
- Your email address and other contact details made available to me through Etsy.
- Details of the products you purchase, including order and transaction information.
- Personalisation details and instructions you provide when ordering a customised dog bed or accessory.
- Messages and information you provide when contacting me about an order, product or customer service enquiry.
- Information contained in reviews and photographs you choose to share through Etsy, where I access or use that information.
- Etsy may also process information about visits to my shop, interactions with product listings and advertising performance through its platform services.
I aim to use personal information only where it is relevant and necessary for the purposes described in this policy.
3. Why I Need Your Information and How I Use It:
I process personal information for the following purposes and rely on the applicable legal bases where required.
To fulfil and personalise your order:
I use relevant order details, delivery information and personalisation instructions to prepare, customise and deliver the products you purchase.
Legal basis: Processing is necessary to perform my contract with you or to take steps at your request before entering into a contract.
To communicate with you and provide customer support:
I use relevant contact details and messages to answer questions, clarify personalisation requirements, provide order updates and resolve issues relating to your purchase.
Legal basis: Contractual necessity or, where appropriate, my legitimate interests in responding to enquiries and managing customer relationships.
To arrange delivery:
I use your name, delivery address and necessary order details to arrange shipment through Royal Mail or another relevant delivery provider.
Legal basis: Contractual necessity.
To maintain business and financial records:
I use relevant order and transaction information to maintain business and accounting records, meet applicable tax requirements, manage payments and resolve disputes.
Legal basis: Compliance with legal obligations and, where appropriate, my legitimate interests in managing my business and establishing or defending legal claims.
To understand shop performance:
I use Etsy's built-in shop statistics to understand how my shop and product listings perform and to inform business decisions.
Etsy provides the statistics service and may process information about shop visits, listing interactions and other activity in accordance with its own privacy practices.
Legal basis: Any processing I carry out for my own purposes will rely on the legal basis applicable to that activity. Etsy is responsible for explaining its own processing in its privacy documentation.
To advertise my products:
I use Etsy Ads and participate in Etsy Offsite Ads to promote my personalised dog beds and dog accessories.
Etsy Ads promotes listings through Etsy's advertising service. Etsy Offsite Ads allows Etsy to advertise eligible listings on external websites and advertising platforms.
Etsy may process information relating to advertising activity, listing interactions and campaign performance in connection with these services. Etsy's own privacy practices apply to the personal information it processes for its advertising services.
Legal basis: Any personal information I process for my own advertising-related purposes will be handled in accordance with applicable data protection law. Etsy is responsible for explaining its own processing and applicable choices in its privacy documentation.
I use separate third-party analytics tools for my Etsy shop.
I do not send customers marketing emails outside Etsy as part of my current business practices.
To share customer reviews and photographs in marketing:
I sometimes download customer reviews and share customer photographs on my own social media accounts to promote RichPaw and showcase my products.
Where a review or photograph contains personal information, such as an identifiable person, name, username or other identifying details, I will consider the applicable privacy requirements and obtain appropriate permission where required before reusing it for marketing.
I will not assume that posting a review or photograph on Etsy automatically grants me permission to reuse it on my own social media channels. I will also respect applicable rights relating to photographs and other content.
Legal basis: Depending on the circumstances, processing may be based on consent or another lawful basis permitted by applicable law. Where consent is required, I will obtain it before using the relevant material.
4. Information Sharing and Disclosure:
I share personal information only where necessary for the purposes described in this policy or where permitted or required by law.
Etsy:
I use Etsy to operate my shop, receive orders, communicate with customers, access shop statistics and participate in Etsy Ads and Offsite Ads.
Etsy processes personal information in accordance with its own privacy policy and applicable platform terms.
Delivery providers:
I share the information necessary to deliver your order, such as your name, delivery address and shipment details, with Royal Mail or another relevant courier or shipping provider.
These providers use the information as necessary to provide their services and in accordance with their applicable terms and privacy practices.
Accounting platforms:
I integrate relevant order and transaction information with accounting platforms outside Etsy to maintain business and financial records and meet applicable accounting and tax obligations.
The information shared will depend on the requirements of the relevant accounting service and the purposes for which it is used.
Social media platforms:
When I share customer reviews or photographs on my own social media accounts for marketing purposes, the relevant platform may process information associated with the content in accordance with its own privacy practices.
I will obtain appropriate permission where required before reusing customer photographs or other personal information for this purpose.
Legal and regulatory requirements:
I may collect, use, retain or disclose relevant information where reasonably necessary to comply with legal obligations, respond to lawful requests from authorities, resolve disputes, enforce agreements or establish, exercise or defend legal claims.
Business transfers:
If my business is sold, transferred or reorganised, relevant personal information may be disclosed as part of that process where permitted by applicable law.
I do not sell customers' personal information.
5. Data Storage and Security:
I retain most customer and order information within Etsy. However, relevant information is also transferred to shipping providers and accounting platforms outside Etsy where necessary to fulfil orders and maintain business records.
I take reasonable steps to protect personal information against unauthorised access, loss, misuse or disclosure.
No method of electronic storage or transmission can be guaranteed to be completely secure. Etsy and the other service providers I use operate their own systems and security practices, subject to their applicable legal obligations.
6. How Long I Keep Your Information:
I retain personal information only for as long as reasonably necessary for the purposes described in this policy and in accordance with applicable legal requirements.
I keep relevant order, transaction and accounting records for the periods required by applicable UK tax law and business-record rules. I may also retain information where necessary to resolve disputes, establish or defend legal claims, or comply with other legal obligations.
When personal information is no longer needed and there is no legal or other lawful reason to retain it, I will take appropriate steps to delete it or ensure it is no longer identifiable, where practicable.
Information held by Etsy, shipping providers, accounting platforms and social media platforms is also subject to their respective retention policies and practices.
7. International Transfers of Personal Information:
RichPaw is based in the United Kingdom and accepts orders from customers worldwide.
Etsy, shipping providers, accounting platforms and social media services may process personal information in countries outside the United Kingdom, depending on their operations and the services used.
Where an international transfer of personal information is subject to UK data protection requirements, the transfer must be supported by an appropriate legal mechanism, such as applicable adequacy regulations, appropriate safeguards or a valid statutory exception.
The specific arrangements depend on the service provider and the transfer concerned. I will take the steps required of me under applicable law in relation to international transfers for which I am responsible.
8. Your Privacy Rights:
Depending on your location and the circumstances in which your personal information is processed, you may have rights under applicable data protection law, including the right to:
- Access: Request a copy of the personal information I hold about you.
- Rectification: Ask me to correct inaccurate or incomplete information.
- Erasure: Request deletion of your personal information where the law gives you that right.
- Restriction: Ask me to restrict certain processing in specified circumstances.
- Objection: Object to processing carried out on certain legal bases, including legitimate interests.
- Data portability: Request certain personal information in a portable format where the relevant legal conditions are met.
- Withdraw consent: Where processing is based on your consent, withdraw it at any time without affecting the lawfulness of processing before withdrawal.
- Complain: Raise a concern with the relevant data protection authority.
These rights are subject to applicable legal conditions and exceptions. For example, I may need to retain certain transaction records to meet legal obligations even if you request deletion.
If your request concerns information held by Etsy or another service provider for its own purposes, you may need to contact that organisation directly.
If you are in the United Kingdom and are unhappy with how your personal information has been handled, you can contact the Information Commissioner's Office (ICO).
9. Children's Privacy:
My shop sells products intended for dogs and their owners. My products and services are not directed at children, and I do not knowingly seek to collect children's personal information.
If you believe a child has provided personal information to me inappropriately, please contact me so that I can consider the appropriate steps.
10. Changes to This Privacy Policy:
I may update this Privacy Policy from time to time to reflect changes to my business practices, the services I use or applicable legal requirements.
Any updated version will be made available through my Etsy shop, with the revised date shown at the beginning of the policy.
11. Contact Me:
If you have any questions about this Privacy Policy, would like to exercise your privacy rights, or have a concern about how your personal information is handled, please contact me:
Shop: RichPaw
Email: info@richpaw.co.uk
I will consider and respond to privacy requests in accordance with applicable data protection law.