AI Powered Decisions - Smarter Businesses
About The News Bakery
I spent years watching small business owners drown in AI hype. Every week, another headline promised that some new tool would "revolutionize everything." And every week, the same shop owners, contractors, and freelancers were left wondering what they were actually supposed to do with any of it.
That gap between the hype and the how is why The News Bakery exists.
I'm Chef Keaton. I built this because I got tired of seeing brilliant people run brilliant businesses and still feel like AI was something that happened to other companies. Bigger companies. Companies with IT departments and six-figure software budgets.
That's not who I make things for.
Every product in this shop is built for the person who runs the business, answers the phone, closes the books, and still has to figure out dinner. The salon owner with two locations and zero free hours. The plumber whose phone rings at 11 PM. The Etsy seller staring down 500 product descriptions that all need rewriting by yesterday.
I research the tools. I map the workflows. I compare the options. Then I build the guides, the kits, the calculators, and the blueprints so you don't have to spend your weekends doing it. You open the file, follow the steps, and get back to the work that actually pays you.
No jargon. No filler. No motivational fluff disguised as a product. Just clear, practical, well-designed resources that respect your time and your intelligence.
The News Bakery is more than this shop. We publish a daily newsletter called Proofed that tells real stories of small businesses using AI to solve real problems. We produce a YouTube series called Baked Different that documents the numbers behind those stories. We maintain a free blueprint library at BakePrint.com with over 170 AI workflow guides. And at BizBake.com, we publish free guides on business formation, funding, and execution for people who are just getting started or ready to take the next step. The products in this shop are the hands-on companion to all of it.
If it's in this shop, it's because I'd use it myself. That's the standard. That's the only standard.
Welcome to the bakery. Grab what you need.
Chef Keaton