DigitalNails

Digital Nails was founded in January of 2012 in Austin TX, after spending months creating custom polishes for myself and friends. I really got into nail polish a few years prior, and was extremely frustrated that a lot of the polishes I loved the most were either discontinued or perpetually sold out. Having a background in art & a passion for learning, I ordered some supplies and spent all of my free time creating what I couldn't purchase, eventually leading to creating brand new polishes that were expressions or literal translations of things that I love. I wanted to translate the geek cultures that I most identified with into a physical thing that I could wear, expressing my enthusiasm in a way that I could share with others. My experience as an artist taught me that it's not about throwing a bunch of pretty glitters together in a bottle, It's about expressing emotion through the use of color and light. - Raphaelle Yax