It All Started With The Love of Indigo
KRAAM by Siri stems from my passion of indigo textiles and handmade products. KRAAM or คราม in Thai (Thai word that you see on cover photo) means indigo. The homophone of this word also means "hug of love" in Swedish.
Thailand is a diverse country with modern design and high end fashion in Bangkok and tropical beaches and jungles in rural areas. Indigo is grown intensively in my country, Thailand, and predominately in the Northern and North-Eastern regions. There, local artisans hand-dye textiles into deep and consistent colors.
I admire the natural beauty of indigo and have a collection of indigo products that I've been collecting over the years. My indigo collection was just the start. I've since extended my passion to other handmade items such as embroidery, hand weaving, and woodwork.
Everything about KRAAM by Siri derives from my fascination with art, passion for simplicity, commitment to authenticity, and love of the beauty that nature provides. I truly feel connected to the craftsmen and women and the effort they put into each product.
I hope you like my products. I hand pick every piece I sell in my shop. I promise I do my best to bring you the best of what Thailand has to offer. Handmade and hand-dyed products that look great for every occasion.
Thank you for reading and stopping at my Etsy page,
Siri