Seller Handbook

Get the smartest, most up-to-date guidance on developing your pricing strategy to reach new customers, increase profits, and grow your business.

Telling the story behind your business can create a connection with customers – and boost your visibility. Learn how Etsy sellers are doing just that.

Avoid deposit delays and keep your shop running smoothly using this Etsy Payments checklist.

Learn more about the best use of each social media platform, along with ideas for attracting new followers and creating effective content.

Dazzle your customers and get glowing reviews with these tips based on Etsy’s research.

Tips for creating a strong visual brand through your shop icon, banner, and more.

Learn how to take photos that communicate vital information about your product in Chapter 2 of Etsy's Ultimate Guide to Product Photography.

Follow these dos and don’ts when adding tags, and brainstorm new keywords with these proven techniques.

Increasing your conversion rate may improve where your listings rank in Etsy search. Check out these tips for increasing your views.

Help optimize your shop and listing pages by learning how search engines work—and the steps you can take to help shoppers find you on Google.

Determine which listings in your shop inventory are the best candidates for Etsy Ads based on your performance data, budget, and goals.

Use this handy checklist to guide your approach to providing an excellent customer experience.