Seller Handbook

Use this cheat sheet to help optimize your listings’ advertising performance.

Learn how to establish a cohesive aesthetic by pinpointing the colors, fonts, and photography style that best reflect your brand.

Learn how to maximize the impact of your advertising, from timing your Etsy Ads campaign effectively to deciding which listings to promote.

Advertising is one way to help shoppers discover your products. Get to know the basics of online advertising to accelerate your marketing efforts.

Your guide to advertising on Etsy, from setting a budget to what you can expect in the first month of your campaign.

Determine which listings in your shop inventory are the best candidates for Etsy Ads based on your performance data, budget, and goals.

Make informed advertising decisions with a clear understanding of the metrics that matter for your business.

We’re continually adding shipping services to our growing list of reliable shipping partners. See what's available now in your region.

Make your shop a hit with soon-to-be brides and grooms with tips from experienced wedding shop owners and Etsy trend forecasting.

Telling the story behind your business can create a connection with customers – and boost your visibility. Learn how Etsy sellers are doing just that.